Pay per click marketing: be wary of your competitors

Where the opportunities are higher, so is the level of competition too very stiff within entrepreneurs of the same niche. The strive to succeed within each is so high that at times the competition takes form of rivalry and things get really dirty, leading to either of the websites getting banned. This competition can start at any level but the most possible place where it is visible is the marketing strategy and more so in case of pay per click marketing.

Cause of rivalry

It is usually said that one person’s loss is other person’s gain and this holds extremely relevant in case of pay per click marketing. Actually when the advertisement of a website starts doing fairly well and the clicks to the advertisements are far more than expected and so is the case with the conversion rate too then it poses a threat for other advertisements of the same niche. Now few competitors might take this in right spirit and work on their advertisement, while others might not be able to take it in the same spirit and they might device ways to ruin things for you.

How do your rivals make your pay per click pay heavily for you?

If you know the basic of pay per click ads then you know very well that visitors come to your website through keyword search and click on your advertisement if they are convinced. Now each click to your advertisement is indicative of your ads success and this is an indication of your success too. Now your rivals too are aware of your pay per click marketing strategy and they are out their keeping watch on it. So when they start observing that your ads are doing well, then they start strategizing ways to put you down and in case of pay per click marketing the most common strategy is to generate fake clicks. Your rivals create fake “ip” addresses and start using it to pose as visitors and click on your ads or they might make use of paid visitors to unnecessarily click on your ads. Now you do get clicks here but obviously there wouldn’t be any conversion and added to it you need to pay for the clicks too. So basically the scenario is such that you pay for click and get nothing in return and this might lead to heavy monetary loss as well as loss of reputation and there are also chances of your pay per click marketing strategy failing for you.

How to curb this menace?

Whenever you observe that you are getting a lot of clicks but there is no conversion happening then it is time to get alarmed. Start observing the clicking pattern for your pay per click marketing and if the clicking act continues with no conversions happening then you need to trace out the source of the clicks and that can be done through the “ip” address. Whenever you note that the clicks are generated from the same “ip” address everyday then you know that there is something wrong and you need to report the same to the search engine operators.