Pay per click marketing: cautions to be adopted

Where the webmasters across the world are contemplating means of gaining website traffic for making it big in the virtual world, there are a smarter lot of entrepreneurs who have made pay per click marketing their weapon for gaining targeted traffic.

Now the question is that how come pay per click marketing benefits in gaining targeted traffic? Of course, the simple reasoning behind it is that pay per click is the brain child or rather “offshoot” of search engines. For Google it is Adword and for MSN it is Adsense. Now the advantage here is that websites making use of pay per click marketing strategies automatically get a higher search engine ranking. Moreover, the conversion rate is higher here and it is a low investment marketing technique as well.

Cautious measures

Pay per click marketing, simple though it may sound, does not stand to be so, as like any other marketing medium this too has lot of complexities attached to it. It is usually said that pay per click marketing is one of the most economic means of gaining tariff. However, this mode of marketing might make you lose all your money if you are not too cautious.

The most common mistake that lot of amateurs do is that they go by the book rule of choosing the most effective keyword and then bidding for it, as the general understanding goes that these keywords are going to draw large traffic and also are going to result into great conversions. Agreed that keywords work wonders and the traffic generation is also tremendous, but what if you have kept a limited budget for advertising? Actually there are keywords that cost up to $25 and if you foolishly follow the books rules and buy these keywords then god save you. You have to remember that not all clicks will turn into conversions. Suppose you get 100 clicks, then immediately you’ll end up paying $2500 to the search engine. However, there is no guarantee that all these 100 clicks will convert into your subscribers. In this case, even if you get 10 conversions, you only get $250; this in no way is going to get your money invested in advertising.

The word of caution here is that do not just go blindly after the first rated keyword. in fact, if you make use of keyword tool like Google Adword, you will realize that there are other keywords too with higher intensity rate and which work out to be much cheaper; going for these keywords is a much better idea.

Another word of caution is regarding the publisher website and its credibility. It is always better to ensure that the publisher website that you choose is of your niche and also draws enough traffic for themselves. If your publisher website does not draw any traffic itself, then you can forget about any kind of traffic for your advertisement.