Pay per click price-how much should you pay for your advertisement?

Pay per click advertisement is also regarded an enormously popular launching pad for newly established website as the idea here is to get instant targeted traffic in a short span of time. If we look at the positive aspects of pay per click then there are many that come “right on your face”, like search engine association, more visibility, and instant traffic gain ; not to forget the most promising thing is the affordable pay per click price.

Pay per click price –an instant traffic gainer

If we look at the pricing policy of pay per click then definitely it will make our eyes pop out, as in, the costing is extremely reasonable. The actual procedure for pay per click is that there are keywords offered at a bidding cost by the search engines and you bid for keywords that you assume are relevant and will bring in targeted traffic. Actually by bidding it means that you have to pay a certain price every time people click on your keyword rich link. so basically visitors type the keyword that you have chosen in search engine and they get guided to your PPC advertisement, then they go through your advertisement and if they are convinced by the content, they click on your link and the moment they do that, you automatically pay the search engine the fixed negotiated amount for the keyword that lead visitors to your site. Usually pay per click price is calculated in terms f per thousand clicks and this gives enough leeway time to the webmasters to work around promotion.

Now with pay per click the “catch” lies in the pricing of the keyword that one is bidding for. Actually there are higher-value keywords that are supposedly instant traffic gainers and these keywords are usually broad keywords that draw traffic in mass-value owing to a general reference. Now generally these keywords cost higher than other keywords and this is the reason why most of the e-retailing ‘gurus” ask most of the webmasters to take caution. With a limited budget of advertisement and low income as such, a webmaster should definitely not line up for these keywords. It is not that if you bid for these keywords and even manage to buy them for a certain ‘exorbitant” cost then there are guarantees of clicks. Assuming that these are broad keywords, there would definitely be more people directed to your advertisement, however, if your product/service is nowhere close to what they expected then definitely there are not going to be any clicks and your whole calculation of pay per click price Vs targeted traffic fails.

In fact with pay per click an ideal thing to do would be to bid for a low intensity keyword that is more specific in nature to your product/service. With low cost firstly the pay per click price doesn’t weigh much on your shoulders and secondly with keywords being more specific in nature, the guarantees of clicks are more.