The digital world today comes with its own set of joys and perils.
While one can quickly become famous on the internet by having a video about a good act or deed going viral, one can also loose reputation quickly and get chastised on the internet by some piece of bad news or bad remark or any complaint or adverse remark being posted on the internet.
High net worth individuals, Page 3 personalities, business tycoons, industrialists, celebrities and well known people - all find it important and necessary to maintain their image clean and untarnished in the digital world.
What is online reputation and why is it important?
Online reputation means the talk that is happening on the internet about a product, service or a brand. Individuals and business enterprises are included in this category. Posts on Facebook, LinkedIn or other social media channels, news items appearing in the Press, user comments about a product or service in online forums, communities and groups, complaints or interviews at the time of a new launch or start of a service are all sources of feedback. Actions caught on a video or still pictures or a sting operation are other sources. Together these constitute online reputation.
Reputation of an individual, brand, service or an enterprise is today a matter of great importance. Why? Why because for brands and enterprises, and for that matter even well known people and business houses, millions of dollars is at stake. The reputation is a matter of pride and no matter what it takes; everyone is careful in ensuring that their reputation on the internet remains intact and unblemished. It is believed that a reputation is worth more than money. Reputation is the wealth!
Protection through ORM - Online Reputation Management Services India
Looking at the above scenario it is very clear that Online Reputation Management is a highly sought after service in the digital world today. Online Reputation Management helps them in this process by bringing up the positive aspects related to their personality or the positive side of their business or the plus points/ advantages of their product or service.
How does Online Reputation Management function?
The way it works is very simple. Online Reputation Management consolidates positive news and information about the people and various aspects with which they are associated and makes this information available in digital format on the interment so that when any user is searching for the information on the internet, he is able to find the details quickly.
Online Reputation Management involves reputation protection as well as reputation repair. On the one side care is taken to ensure that reputation is protected by building a good brand image on the internet and on the other side, steps are taken to do damage repair in case there is an attack on the reputation.
What are the prices and time frames associated with Online Reputation Management?
ORM is not a one- time effort but involves a series of activities that are carried out over a few weeks and months in order to ensure that reputation is restored. The prices are not at all expensive. On the other hand they are very reasonable and very competitive.
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