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http://annettapowellonline.com - Millions of people are interacting with brands every day on Facebook. And the vast, vast majority of the brands are responding as their pages. It's what Facebook users are used to, and all the leaders in social customer service follow this best practice. This doesn't mean you can't make your posts more human - a common practice is the finish the end of posts with the name of the agent who responded, so customers know the name of the agent they're dealing with.
There are many benefits to responding to customers as the page - on the other hand, responding with personal or fake accounts makes great customer service in Facebook more difficult, and puts your customers at serious risk.
For more information on responding on your Facebook page, go to http://annettapowellonline.com .
Take care,
Annetta Powell
Your Professional Success Coach
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