Four obstacles exist in the mind of every customer (sometimes at a sub-conscious level). They must all be overcome before a business relationship can move forward.
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It's vital that you surmount a series of resistance points on your way to establishing a customer.
Your obstacles are: 1- No TRUST for you on the part of your visitor. 2- No NEED for what you have. 3- No perception that you can HELP them. 4-They are in no HURRY to act.
The old adage says, "by the inch it's a cinch", so let's take these as they come.
When you're selling something online, you are a stranger. Your challenge is build instant acceptance on the part of your website visitor.
Giving away something of value that provides a real benefit to your visitor melts away dis-trust very quickly. There are more unknowns than there are knowns in the reader's mind when they are looking at your website and deciding whether or not to accept your offer.
Giving before you try to take (sell) something is a great resistance-buster. An example of a very valuable free gift you could offer is to produce a review of a popular and good-selling internet-based business plan.
Producing a report on a popular subject will have an instantaneous effect on the level of trust you attract. No trust quickly loses its power when you provide this kind of free information. You are now ready for obstacle number two which is NO NEED.
No-need is quickly surmounted when you report on a product with strong testimonials. When your visitor finds that you have given them something free that others have praised, they begin to pay close attention to what you say. Free information of high value acts to enhance your visitor's buying frame of mind.
Once you begin to elaborate on the virtues of your product, your site visitor starts thinking about the issue of (NO HELP) which is actually obstacle number three.
The mind-set of NO HELP is a stubborn one and hangs in there even though you have built up a good amount of TRUST with your site visitor. Simply direct your reader's attention to statements from folks who found out for themselves how the product made a significant change in some area of their lives. By now you should be getting a feel for how helpful and easy it is for you to establish yourself as an affiliate marketer for a useful product.
A huge number of tasks and start-up challenges get done for you when you start out as an affiliate marketer for a popular product. You also benefit by having access to testimonial statements from happy customers.
Moreover, you can start faster and easier when you start as an affiliate. Also, blasting through the hurdles is much easier as an affiliate for a product than it is otherwise.
You are almost there. Three hurdles are out of the way but you are still left with one more. Getting someone 'off the dime' and settling on a decision is your fourth obstacle. This individual is plagued with inaction and the attitude that there is NO HURRY. Your customer could very well believe that your product and your offer will 'always' be there available for them at some point in the future.
It is your job to dispel this notion. Indeed, it could very likely not be available in the future, even the very near future.
Additionally, you can use the concept that the product may indeed be available for the foreseeable future, but the price could well be quickly climbing very oon.
Also, in all reality, the product itself will go away at some point and you won't be promoting it any longer.
Use both the notion of approaching scarcity together with the possibility of loss to effectively contain the obstacle of NO HURRY.
The goal and focus of all this discussion is not so much to make a single particular sale. Rather, you should have your mind on eventually building a double opt-in list of RESPONSIVE subscribers for your future use. You can build a responsive list of loyal subscribers if you apply yourself and follow the concepts outlined in this article. Practice and apply the principles described in this article to gain the lifetime loyalty of your own list of responsive subscribers.
Casey Moher
caseymoher@comcast.net (801) 941-3334
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