Steps to Enhance AdWords Performance Through SEO Strategies

Make your text ad as effective as you can:

• Eliminate branding, include keywords: Let’s understand it with an example. If I put my query for searching digital camera, the search engine displays ads for the branded ones. Apart, the SERP showcases organic results, like Digital camera (Wikipedia). Now it’s clear that a searcher’s motto is to dig out information. Until and unless the query is based on brand recognition, you should discard inclusion of your company or brand name in the Adwords campaign.

• Make ‘Call for Action’ clearly: Be unique in crafting text ad. Always urge the users through click and take away kind-of appealing phrases. For example, grab a ‘free’ CCD coupon on the purchase of a tea.

• Try different text: Try to play with words. If one phrase is unable to show its magic, try alternate phrase. For example, “Get dirt cheap SEO Services” fails to show its impression. “Get the Cheap-n-Best SEO Services” will get more clicks and conversions will be higher.

How to make plan for keywords?

• Careful selection of keywords: Rather than 3 to 4 keywords, it will be better to capitalize on just one or two focus keywords. And play mind-game. Use keyword planners for identifying the most conversion-causing keyword. Strategically, make effective utilization of singular and plural keywords to place on the most visible ads places.

• Switch keyword with matching ones: Keyword planner will let you know the most searchable phrase relating to your product or service. You can use that phrase ditto in your ad.

• Make your campaigning more appealing: If you have gone through the social media’s posts, you will find many have crisp. Instead of using simple title or phrase “Best SEO Company in India”, using “Don’t you know which SEO company in India is the best!” can higher the conversion rate.

• Edit Urls: Landing page matters a lot. It’s the final impression that can lead to conversion. So, modify it as per title of the content. The content of the landing page should have the proximal phrase or keyword. One more thing, it should be focus keyword.

Make your campaign fit to target audience:

• Arrange your ad-text specific to business: For sure, many brands will be pulling legs of the rivals through using similar keyword. So, define your own style and stand out with genuine appeal.

• Make it language friendly to locals: Google loves to give priority to local searches. Local entities are booming because of the introduction of this feature. Targeting audience in local area network will be a walkover as well as leveraging deal. So, draft your ad in the language that can be comprehended by your potential users.

• Make it oriented to theme: Inclusion of more than one ad will land you in mess. The recent Google update has made it more convenient to the users as well as the advertisers to differentiate transactional queries from informational ones. You can bank on it and define your business purpose.

Optimize your website as per SEO:

• Land your customer to the right page: Your hyperlinked ad will land the users to landing page. Clicking on it will let them explore where you want to target. So, the content of the landing page should be resonating to your ad and their search. Experiencing the genuine experience, the lead will convert for sure.

• Check out content: Create the content as effective as you can. Equip it with relevant images, text, videos and banners. Perch the icons of social media handles so that users can have much greater experience.