Without going into authenticity of the tech news of mobile phones from Facebook in collaboration with HTC here some aspects of the service that you can expect and why was this move necessary is discussed. Best wishes for the device.
This is another Thursday that is going to change some more conventions of Facebook. It was in such a Thursday they changed News Feed, till then considered their way of communication and main stay in the business. This news feed is what made Facebook. They changed it on Thursday. Now when they invite the world with a cryptic invitation of seeing their home on that Thursday naturally there is some noticeable ripples in it. Are they starting a new phone based on Android? This is a question long answered once they mentioned the keyword of Android. What the question is why a mobile phone for the service alone?
It is understood that the phone is intended for extensive Facebook experience. The photos and other sharing exclusive to Facebook will be made easy but most of the mobile makers already do that. Then why is the high investment? Inside information tells that this is going to be a partnership of HTC and Facebook. It is at such time when both of them are looking down some imaginary barrel. They may go that way if their marketing and ability for competition is not sufficient.
Is this phone gives a specialized Facebook experience? Even if god tells me so I will not take that for truth. The guys at Facebook are not fools. They already know that there is rising competition for that coveted ad revenue. Twitter is getting closer than comfortable. Even some of the smaller players also are getting more attention of regular viewers and ad companies for their customized services. Facebook has taken some bold steps in recent times to thwart these threats. Their services have improved a lot with many changes in recent times. This may be another of the plans in that direction.
This will definitely not have exceptional Facebook experiences. This will be too raw even for a rookie marketer. We do not expect such gimmicks from Facebook. They may have some cosmetic subtle supports for Facebook but that I do not think is the real purpose. It is intended for more user information which the mobile will be able to provide and that will streamline their user viewing for ads. Once you re completely profiled it is easier to design products to your choice. There are many ways in which they had been doing so and this I think in an extension of those efforts only.
Before contradicting me it is better to think that they are presently struggling to maintain a healthy balance sheet. With their volumes of uses it is natural to expect good revenue flow and invertor return. When they are unable to do that naturally there will be doubts in every mind. They are desperately trying to provide good revenues and remove the doubts. It will be better if they are also offering even playing in terms of services but what will matter in cases of mobiles is their brand. This is a very significant issue. It is also understood that here Facebook dominates the complete deal as they are offering service for a sagging brand.
How these events turn out is not hard to tell. I still do not see lot of prospect from this development other than some gain in sales of HTC handsets. Rest will vanish with whimpers.
