Things to do when you buy targeted traffic

The internet is probably the best place to compete with the large businesses with a lot of marketing dollars behind their promotional efforts and big promotional engines working behind them. The internet has brought those big money advertising efforts somewhat parallel to what an intelligent marketer can do online using less efforts, money and more targeted promotional efforts. When you buy targeted traffic or use a social media marketing strategy or use an online advertising through behavioural and geo targeted methods you take the fight directly to the big budget marketing strategies.

The digital marketing scenario has been very dynamic and has seen a lot of changes over the years. First there was the hyperlinks, next came the banners, followed by the animated gif banners and still later the flash banners. Now there is a virtual plethora of options, interactive banners, rollovers, video-ads, geo-targeted ads, behavioral targeted ads, social marketing, blogs, favorites, purchased traffic and so on. The digital marketer now has more options than he used to have say 10 years back.

But how does some one use all of these wonderful options and maximize the ROI of marketing dollars spent on digital advertising and marketing? Well like every other promotional effort the best option is to spread the dollar around and then have a concrete measurable system in place where you can check what the percentage of traffic flow is that is coming in against each of the marketing efforts.

This is something that takes a bit of time to understand and fine tune. Specially if you are a new to the digital marketing arena then it is going to be a bit more difficult at the start. The best thing to do in this situation when you are better off doing what you do really good and that is managing your business is to appoint a professional digital marketing specialist. There are several marketing specialists both individuals and companies who make a living out of marketing for others. It is always best to go for someone who has a clearly defined plan. By that I mean knows what exactly is to be done instead of beating around the bush and experimenting with your dollar and online reputation at stake.

Ensure that you go through the profile of the company or the individual very well and even speak with some of the client of them to be sure that they are not going to mess things up and can actually deliver on their promises. Ask the marketing company what actually will be their approach. This is important as sometimes when you buy direct traffic from companies they will end up charging you for fake traffic. There are so many dishonest companies who will promise you ‘x’ amount of traffic and then will deliver you the same only for you to realize some time later that all that traffic is generated using bots and they are essentially useless inflated numbers. The company will even go to the length of showing you a list of all the IP addresses that the visitors came from, the pages that they have visited and also the duration for which they were on your site. However all this will be a cleverly conceived fabricated data. Beware of such companies and sellers of traffic. If you do decide to go for a seller of targeted traffic selling company go for the ones who will give you a honest and transparent marketing scheme and even back it up with an extended money back policy. Some companies will insist you on paying the entire amount upfront. That is okay if they can deliver however they should also be giving you a money back option if you are not satisfied with the service and the traffic does not convert into sales at the end of the day. That data for sure you will have by 7-10 days whether your traffic is converting or not.

Sometimes the first time traffic does not sell and often the traffic comes back to buy the second time. Imagine yourself wanting to buy a prosumer camera being unable to decide which brand or features to settle for? So you frequent the shops to window shop and also to go online and do research. It is the same online as well. Not all first time visitors are going to buy. They may make 2 or even more visits to actually decide whether to buy from you. So when you buy direct traffic give the marketer some benefit of the doubt. However having said that it is really difficult to measure returning customers and you really don’t know whether he came back from the online marketing campaign or directly from some other references.

Usually in these circumstances what you can check is your average conversion ratio between visits to sale. You can the come to the number of what your online marketing efforts may have given to you in terms of sales from the additional traffic by using that ratio. Usually the more research you do and buy targeted traffic the better is going to be your conversion.

Traffic buying is advantageous when you are trying to reach a large volume of online audience and do not have the time to do it all by yourself or simply don’t know how to do it. The best option in that case is to ask an online marketing company who can deliver you that large audience within the time frame you want it to. Whatever be your reason ensure that you research and take some time to ask, reason and then decide to come down to the best possible option for you.