Why Are So Many Websites Not Yet Mobile Friendly?

If you have a website the chances are pretty good that you will constantly be tweaking it and playing around with it to make sure it looks as good as it possibly can for everyone who visits it.But have you thought about what people will see if they were to access your website using their mobile phone or other similar device?If you haven’t thought along these lines yet, you are not alone. A lot of website owners haven’t looked into it yet – and many people don’t even realise that there is a difference between a site you view on the web and a site you view on your mobile phone.In reality there isn’t a huge difference; but if your website is mobile friendly it will simply be a lot easier to view on a small screen than it would be otherwise. There is still the assumption that everyone viewing a website will do so on a nice big computer screen, but of course that isn’t the case, and if you don’t cater for the people who surf the internet while they are out and about you may well lose out on potential customers who cannot view your site well enough to persevere with looking around it.In a sense, having a mobile friendly website is just another form of website marketing. You need to consider the different ways in which a person will find your site and use it, and the easier you can make it for them the more chances you will have to make more sales.So what does the future hold for mobile accessible websites? Will people really continue to access the internet in the way it has been forecast? Some people think that the mobile phone will be the most popular way of going online within the next year or two, so there is every chance that those websites that aren’t mobile friendly could end up lagging behind the rest as we all compete to get peoples’ attention on the small screen.Of course some things won’t change. Just because a website is made to be viewed on a mobile phone just as easily as on a computer screen, that doesn’t mean you can shirk your usual search engine optimization duties, because everything else remains the same as far as finding your site in the first place is concerned.So it will be interesting to see what happens in the next couple of years. Some people thought we would all be using the internet via our mobiles already, so perhaps the forecast is slightly more optimistic than the actual picture itself will appear, but only time will tell what actually happens.If you decide not to worry about this aspect of having a mobile friendly website, you do run the risk of being left behind if it does take off in a big way. You should always have one eye to the future and be on the cutting edge, not bringing up the rear.