Link Exchanges - What can they do for your business!

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Link Exchanges - What can they do for your business!
By: Martin R. Lemieux

For those of you who don't know the definition:
Link Exchanges are 2 links back and forth between 2
individual companies that have linked to each other.

What is the purpose?
To build "link popularity" within Search Engines!

How Does That Work?
Well when someone types in your business within search
engines, you will get 2 types of results.

1) Your optimized site & related topics listed by you
into the search engines.
2) All the links back to you from other sites listed
within the search engines.

Number 2 is the important one for this subject:
If your site is NOT "optimized" for great search
results, a popular link could do just the same.

"Optimized" - Look for articles on "Optimizing your
site for search engines"

Martin, PLEASE TELL ME MORE!!!

Well, let's say that 80% of your visitors come from
search engines. And let's say that the search engine
just all of a sudden deleted you out of the engine!
You will still get people coming to your site and
searching your site with great link popularity. All
the links back to you will STILL be listed in the
search engines!

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Commercial Break:

Smartads will link to you if you link to us!

Come see for yourself why webmasters are raving about
our unique "Commercial Breaks"!

For more info: http://www.smartads.info/
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Many professionals believe that you should only link to
companies that have related discussions or information
as your own! They are absolutely right! Do your business
a favor, link ONLY to sites that are related to your
own site!

It's not only good for search engines! Huh?

That's right, many link exchanges come from privately
owned businesses, probably like yours. With this into
account, once a visitor is satisfied with browsing the
site, they may look for other resources! If you have
links to your site all over the net, there's more of
a chance some people will see it and visit your site!

Please Note: When giving other companies your
description of your link (Company Title) please make
sure to be specific on your sites information!

Here's an example of the information we provide for
our text link:

Title: Smartads.Info
URL: http://www.smartads.info

Description: Smartads :: Learn everything about
Link Exchanges, Search Engines Submissions, Advertising
& Marketing Tips, Web Design, Special Canadian Sites.
Promotion & Traffic Resources

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That's it!

Here are a couple of companies that promote link
exchanges between all kinds of other companies:

- http://www.linkpartners.com/
- http://www.addurlhere.com/
- http://www.marketzone.net/addurl-exchange.asp
- http://www.smartads.info/links
- http://www.reciprocallink.com/
- http://www.link-city.com/
- http://www.go4links.com/Web-Internet.htm
- http://www.plainlinks.com/

These are just some examples. They are not listed
here as the best there is, just some of the many
companies out there!
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If your searching for companies to exchange links with,
here's a couple of things to look for!

1. Look for buttons or links that say this:
- Links
- Link To Us
- Reciprocal Links
- Link Exchange
- Directory (add your site and link back)

2. When looking through other link programs, make sure
they say something like this: "Link to us and well link
to you" Many sites often only have "Help us promote our
site, link to us!" and they don't even link to you!

Not to say this is a bad thing, but if i'm going to
link to you, the least you can do is link to me! :)

I hope this article has opened your
mind about Link Exchanges!

PLEASE GO TO PART 2 OF THIS ARTICLE !!!

==> http://www.smartads.info/articles/le/11.html

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About The Author:

Martin R. Lemieux
owner

Smartads Information Centre
Canadian Entrepreneur Advertising Resource & Research!
http://www.smartads.info

Read over 200 articles on advertising!

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