Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
By: Martin Lemieux (Smartads - President)
In one of my articles, I discussed how to market your web site link
twice. It detailed out how to promote not only www.yoursite.com but
how you should also promote your site without the www., like this:
http://yoursite.com.

This article is to talk about promoting ALL of your pages within
your marketing campaign. See, most of us typically only promote the
main page on our sites. Ex. www.yoursite.com. The truth is, your site
is much more than just the 1st page right? Well, let's condition
ourselves to promote everything available within your site...

Search Engine Marketing is crutial for all companies who want to
succeed online. I'm sure at one point or another, you will hear how
"Optimizing your site for search engines is crutial". Of course,
they aren't fooling you, it is a crutial marketing tactic but, what
is also crutial is learning how to use different tools to boost your
search engine placements once you've optimized your site for the web.

So let's talk about the marketing tactics available to you and
implement strategies on how to promote all your pages within them.

============================================

LINK EXCHANGES:

Link popularity has become a norm for most small companies to
implement in their daily promoting activities. Here's the problem,
most companies that perform link exchanges daily fail to utilize it
to their advantage. For ex. Let's say you perform approximately 10
link exchanges daily. For each one, you submitted your link
"www.yoursite.com". What you'll want to start implementing is
submitting 10 different links within your site.

Ex Link Exchanges:

Link #1: http://yoursite.com
Link #2: http://yoursite.com/resources
Link #3: http://www.yoursite.com/services
And so on...

A good strategy would be to open up "Note Pad" and create all the
links you want to promote.

1) Add each link
2) Assign an appropriate title to each link
3) Create an appropriate description for each link

Now all you have to do is to copy and paste each link when performing
your daily link exchanges.

=============================================

WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you
probably have created a "Resource Box" at the end of each article
right??? Good, let's change the resource box a little.

My site is host to 100's of Marketing Articles and the 1 thing I
notice time & time again is that each author (no disrespect to any
of the wonderful authors) Typically only add the main page of their
web site within their "resource box".

Ok, let's say you write articles about "Search Engine Marketing". At
the end of the article, add a link to a page on your site that talks
about "Search Engine Marketing" or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to
specific pages on your web site.

==============================================

DIRECTORY SUBMSSIONS:

Submitting your site to directories will give your site long lasting
traffic. Not all directories will accept any link from your site
besides the main page. This is ok though, there are literally 100's
of other directories that will allow you to submit any page you
want.

Experiment with this and try to change up all your links when your
submitting to directories.

I WOULD NOT RECOMMEND : Using anything other than your main page for
directories like: OPD Open Project Directory or Yahoo.

===============================================

So now you have 3 proven marketing strategies on how to improve
your search engine placements for all of your pages instead of only
your main page. Be creative with this and look for more strategies
you can implement this tactic with.

About The Author

Martin Lemieux
Smartads - President

http://smartads.info op-10/download
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