One of the most misused forms of sales and marketing is the testimonial. This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. It’s not that difficult. Just follow these seven rules to help ensure your testimonials deliver new customers in a big way…
One of the most misused forms of sales and marketing is the testimonial.
This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. Testimonials are referrals or endorsements from your customers and serve as statements that testify to your competence, professionalism and ability to deliver a strong product or service. Testimonials are widely used not only because they’re effective but because they are low-cost or free way to promote you business and build its image.
By all means, use testimonials but make sure to use them properly or they won’t deliver much of a punch. There’s are easy ways around the classic mistakes made by so many users of testimonials. Just follow these seven rules to help ensure your testimonials deliver new customers in a big way.
Follow these rules and your testimonials will stand head-and-shoulders above the vast majority of your competitors. That means you’ll win the business and grow your company.
How to end your speech, William Penn style
The two most important parts of our speech are the start and the finish. But most of us spend a lot more time concentrating on how to open our speech rather than how to end it. That’s a mistake because the end of our speech is our chance to give audience members something to walk away with. One of the people who offered words of wisdom about how to properly end a speech is the great William Penn, a man who gave innumerable speeches during his lifetime. Here’s what William Penn had to say about ending a speech…Punctuate your public speaking by pausing
One of the common exhortations of speaking coaches is to put a period at the end of each sentence. That is accomplished by briefly pausing at the end of each sentence. Indeed, the pause serves as various punctuation marks, based on its duration. A very brief pause has the effect of a comma, breaking a sentence into its parts or clauses. A longer pause has the effect of a period. A long pause, depending on the context, acts as an exclamation point.If your company had a personality, what would it be?
Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to? Let’s boil this down to a simple consideration. If your company was a human being what type of personality would it possess? Here are some examples of companies that have developed personalities, as well as characteristics to consider in developing your own company’s personality…