Electronic newsletters, also known as, ezines has become the most prevalent lead generating tool for Netrepreneurs. This form of opt-in list has been widely employed - especially in the Internet marketing niche, however, it has not become any less effective. In fact, more and more entrepreneurs are coming up with new ezines - on diverse subjects. Of course, if they don't, how would they become credible online? How would they develop the required relationship - for sale - with their prospects? How would they bring their message to the forefront of their target market? Don't be fooled!
You must start your own email opt-in list, if you must get result on the Internet.
However, after starting an opt-in list, you begin to get concerned about getting subscribers. An e-mail list with thousands of subscribers is something anybody with the "right" techniques can build within months. That's what this article is all about - increasing your opt-in rate.
1. Make Your Ezine NoteworthyThe location of your subscription form on your webpage can influence the rate at which your visitors opt in. Make the form as networking as possible. Check out my Internet marketing ezine subscription form at http:www.webtactics.ca.tt
2. Include Your Ezine on Each PageGive your visitors the opportunity to opt-in on all your pages. If you can't include them on all your pages, use pop up windows. They produce results as well. Tip: The more the opportunity for visitors to subscribe, the more they'll subscribe.
3. Good Ad CopyYou'll subscribed more people, if you have a powerful marketing message for your ezine. Offer your visitors a strong benefit. Remember, everybody is only interested in himself. So, you must take advantage of this fact and write a message that'll appeal to the need of your visitors.
4. Use TestimonialsTestimonials can dramatically increase the number of subscribers you receive a day.
If you don't have them, request for them. But you'll have to be strategic in doing this. The key is to make them feel you're concerned about their success. You want to know the kind of success they're getting with your information. Ask them to email their entries to you, and tell them they'll see their success stories in the next issue of the newsletter.
5. Include a Subscription BonusAnother idea is to use a valuable bonus gift to get your visitors to opt-in. This can increase the rate at which people opt-in by least 150%. Free ebooks are all about the Net. Use the one that's related to the theme of your web site. One of my e-books "Earn Staggering Fees Creating An Internet Cash Flow System", is available for free download at http://marketinggim.tripod.com/esf.pdf
6. Free Ezine MarketingBegin to email articles to ezine publishers in your industry. At the top of the article include a short note that indicates a full permissions for them to reprint your articles in their ezines. Don't forget to include your resource box in the article. If you're granted audience this strategy could be the most productive for you.
7. Pop Up WindowsI personally didn't like pop up windows. Perhaps, because of the way they are being misused. Notwithstanding, pop up windows can work very well, especially if they are used correctly. Using pop up windows can increase your opt-in rate by 500%.
JavaScript gives you one for free at http://www.javaskript.com
8. Joint Venture MarketingYou can opt-in more subscribers, teaming up with other ezine publishers in your industry. This technique is simple and productive. You're going to create a recommendation page, where you recommend your partner's ezine to your visitors as they subscribe. Your JV partner also recommends you to his subscribers. And you can do this with as many joint venture partners as you want. For potential JV partners who are ready to team up with you visit http://www.bizpromo.com
9. Submit ArticlesArticles announcement lists are another good sources of free on line advertising. Anybody who picks interest in your articles could very easily republish it anywhere, therefore, giving you free publicity. Here some article announcement lists:
aageneral-subscribe@yahoogroups.comaainet-subscribe@yahoogroups.comreprintedarticles-subscribe@yahoogroups.comaabusiness-subscribe@egroups.comarticles_archives-subscribe@egroups.comQC_Reprint_Articles-subscribe@yahoogroups.comap-shorts-subscribe@yahoogroups.comarticle_announce-subscribe@yahoogroups.comarticles4you2use4promotion-subscribe@yahoogroups.comarticlesubmission-subscribe@yahoogroups.com The-Article-Depot-subscribe@egroups.com
