A simple definition of the term, 'internet marketing' and what it involves.
People tend to use the term 'internet marketing' when they mean several things. In fact, the simple definition of internet marketing could be as follows:
'Anything you do online that makes sales and creates income'.
Although some people use the term when they mean a more specific form of marketing, such as affiliate marketing or multi-level marketing, in fact it is an umbrella term that covers both of these models.
Affiliate marketing is a form of internet marketing where you get paid for selling other people's products online.
Multi-level marketing is a form of internet marketing where you recruit other people into a business and earn commissions from their subscriptions and sales.
Often these two business models go hand in hand, as most multi-level marketing companies will also pay commissions on sales of their products.
Both these business models will use the same internet marketing techniques to generate website traffic.
Internet marketing methods can be used by anyone who has any kind of business, whether it is online or offline. Most internet marketers will have a website to which they will drive traffic and generate sales, either by direct selling online, or by giving customers information about their offline services.
There are many different methods involved in internet marketing, and include the following:
* SEO (Search Engine Optimization)
* Article Marketing
* Blogging
* Pay-per-click advertising
* Online Classified adverts
* Email marketing
* Forum marketing
* Online directories
* Blog commenting
Anyone trying to sell anything online will need to use some or all of the above techniques in order to drive traffic and generate sales.
Most of these techniques are free or very cheap, but do involve some effort. However, in comparison to most offline marketing methods, internet marketing is extremely cost effective and can be learned very quickly by most people. This means that anyone on a very low budget has the opportunity to make money using online marketing techniques.
This is a simple definition of internet marketing. If you want to learn more about internet business models such as affiliate marketing you can find more information on my website.
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