Be Prepared to Capitalize on Your Momentum

Momentum can be a very difficult thing to establish, and incredibly easy to lose if you aren’t careful. Momentum can be a major force in marketing if you’re able to get it going, until you might find yourself taking complete control over a market before any of your competition is able to do anything about it.

Use Microsoft as a great example of this. Apple computers was a more dominating force in the newly forming computer market before Microsoft broke onto the scene. They very quickly started the ball rolling in their favor until they were able to take that momentum and seize control over the industry, making their name the biggest one by far in relation to computers.

You need to be able to do the same thing once your momentum begins, because a problem I’ve noticed for many companies is that they aren’t prepared to handle the momentum once it starts, and so they fail to really use it.

The ways you start your momentum are varied and might not even be completely in your hands. Sometimes a product that wasn’t intended to be anything big just catches on with the right crowd, and suddenly sky rockets into popularity. If you can’t always know when it’s going to happen than how do you plan your marketing around it?

You can’t literally plan out your marketing for it, so instead you design things like poster, brochure, or postcard templates. You set your marketing up so that at a moment’s notice you can quickly churn out the marketing material you need to in order to properly promote your product or service.

This is why the templates are so useful, because they allow you to get your advertising made up much faster than you would otherwise be able to. If you have five or six postcard templates already designed you just need to design them and get them out the door as soon as you see the first signs of your momentum building.

Postcards are specifically useful because they’re simple and easy to design. All you need to do is add in a few key images or words to your template and you’re all set to get them out and start boosting up your marketing.

If you keep your marketing strong you can keep that wave of momentum rolling for as long as possible. The first step is always the hardest, because that’s when you weren’t expecting your success, but once you understand the situation it becomes a lot easier to keep things strong.

You need to be certain that when the unexpected surprise occurs you aren’t delayed in starting up your marketing push, and that you’re certain to grab hold of your success right away.