Glassware is perfect for any occasion, whether you are a business or simply a person trying to celebrate a big event. With custom printed glassware, y...
Glassware is perfect for any occasion,
whether you are a business or simply a person trying to celebrate a big event. With custom printed glassware, you can turn a gift into a message, and show you really care to someone you love, a friend, or a customer. With glassware, you can say "Happy Birthday", "Here's To 20 years with the company!" or "Thank you for being a customer!" There are many choices to what you can and want to do, and with something as simple as glassware you can make it happen easily.
Let's focus on the business aspect of glassware for now. Companies need to promote themselves to customers, and while most companies choose the avenue of advertising in traditional media, only a few actually realize the power of promotional items. Promotional items have an amazing potential to market a company and those items do it for a very low cost. Here is how.
When your customer buys something from you, either during a sale or promotional event, you can give them a promotional item like custom printed glassware. The customer, feeling quite happy at getting something for free, will take that glassware home. Once there, that glass can be used over and over again for as much as a decade if it is not broken. Each time that glass is used, either by your customer or a visitor to their house, your company is being advertised. Even if the guest or customer does not think they are noticing your company name and logo on the glass, they subconsciously are. In many ways, this is subliminal advertising and it can be highly effective.
Now, when your customer or their guests need something that your company provides, they are going to remember your company name and logo, even if they don't know from where. Then, they will go to your store and they will buy from you without realizing why. That is the power of custom printed glassware.
Custom printed glassware is great because it will not cost your company much, but it has such a long staying power that the return on investment is incredibly high. If you give a customer a five dollar glass, and they buy a ten dollar item from you in two years, you have doubled the investment in the ad with the customer purchase. In contrast, if you by a $5,000 television ad, then you need to get over $5,000 in sales in a short period of time to offset the cost of that advertisement. Not always an easy thing to do.
Whether you are a company, or just a consumer wanting to get a special custom printed glass for a special occasion, there are many choices to make. What kind of lettering do you want? What kind of glass do you want? What do you want printed on the glass? There are many questions to ask but in many ways that is what makes promotional items like this so great. The more questions you have to ask, the more variety you get, and the more you can give your customers.
