Marketing has evolved from sly, annoying tactics to a concept that applies the law of attraction. This concept is simply called attraction marketing and it can pay huge dividends for your business bottom line.
With the mention of the word marketing nowadays, majority of people would think about sly and annoying strategies that companies practice in order to make a sale. However, marketing does not always have to be an ugly concept. It could actually be a very pleasurable one, only if you get to experience the right kind, and one of which would be attraction marketing.
What Is It?
Attraction marketing is basically a type of marketing strategy in which the main goal is to make a sale by providing your potential customers the most pleasurable experience they can get while shopping or browsing around your shop. It’s all about creating a customer that would stay for life and not simply making a sale. This strategy involves connecting your passion with business to your perfect customers and clients and providing them an enjoyable experience as they transact with your company.
The Main Principle
You should understand that people love to buy, but sometimes they hate it when they are being sold things. However, this kind of marketing strategy is based on the principle of the Universal law and tenets of positive energy rather than lack, struggle, and resistance. If you’ll be using this strategy, you won’t be a salesperson per se, but instead you would be leading your customer. You’d have to provide them value and be ready to be of service all through out the process without needing to give away the store.
The Basics
For beginners, there are basic steps on how you can start out with attraction marketing. These ideas can give you a good start, yet give you the space to improve further. Here are some of the things you should do to start attracting lifetime customers:
What’s The End?
It is always good to envision the end product of your starting business. Be sure that you have a goal or a vision and think about this end, even while you are still beginning. This would be your finish line in mind. Think of things like what you want your business to be like after 5 years, etc. This would be your inspiration to keep you going throughout the race.
What Do You Want Out From It?
It would also help if you clarify to yourself what your honestly want your company to do for you? Consider the amount of income that you want to achieve, along with what your life would feel like when you have a successful business. Look at the benefits your life can get once your business booms in the market.
What Do You Want To Give?
Next, you should think about how you would like to be of service to people. Think about the contribution that you want to make your customers and clients’ lives. There’s no difference on whether you have a service oriented or product oriented business. You should understand that having a clear intention of your service prepares you for success as you gain satisfied customers along with their referrals.
What’s Your Passion?
You should also think about the most passionate thing that you love doing for your business? If you have passion, then you gain confidence, enthusiasm, and in the long run, success. This would make you magnetically attractive in the eyes of your customers.
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