Choosing Puma Is Good for Exercises

Aug 18
07:39

2011

Steve Clis

Steve Clis

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After several years' learning from their father, the two brothers established Dassler Brothers' Shoes Factory in their hometown in 1924. The brothers finally went to different directions because of different ideas. In hence, he began to struggle for his own business mainly to the manufacture of sports product.

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In 1924,Choosing Puma Is Good for Exercises Articles the two brothers inherited their father's craft and opened Dassler Brothers' Shoes Factory in the town. Very soon, by virtue of learning from their father's outstanding shoe making craft over years, a different style sole was invented by them. In order to be skidproof, they put some nails into soles. Although this kind of shoes looked a little bit wired, they were more antiskid than normal shoes at that time. With this kind of shoes being popular in the town, some of the residents from surrounding towns began to come to order these shoes. For the bigger market, the little brother Adolf came up with a marketing idea that let customers try for free. At that time, this sales method had never been used before. After a month, with the experience of trying, the customers all flooded into the factory. Some of them bought the shoes at once, and some continued to order. Since that, Dassler Brothers' Shoes Factory won the big market.At that time, the German people were very fond of soccer, even though sports were not popular at all. Their love to football was out of our imagination. Consequently, a good pair of soccer shoes became almost all the German people's dreams. They had a keen business sense even when they were only children, and the Dassler brothers began to study again in the factory and design football shoes at once. The very simple design may seem outdated today, but at the time they were totally new and advanced design. Several years later, the brothers built a bigger shoes factory and began to sell to the whole Germany. The new factory was named as Adidas Factory which was the predecessor of today's famous Adidas.In the third and forth decade of the 20th century, the brothers' shoes became well known in lager areas and they kept enlarging their business. In especial, the track and field star Jesse Owens wore the spiked shoes made by Dassler brothers and got four championships in the 1936 Berlin Olympic Games. Immediately, it stirred the whole sports world, and more and more people were familiar with Dassler brothers' name.After World War II, Dassler brothers parted away because of disagreement. Adolf Dassler managed the Adidas Company. And the big brother Rudolph Dassler established Puma company. At that time, Rudolph realized that sports market of the whole world would be prosperous after World War II. And decided to continue his business of sporting goods and build his own business. Since that, the Dassler brothers became real opponents on business from close brothers who fought together in the past time.With many years' experiences, Rudolph built a wild relationship network in manufacture and sales areas of sports shoes. Because of the network and the outstanding quality, Puma succeeded at once. Not as someone imagined Puma's development would take much time, people believed Puma and Puma also did not let people down. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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