The Story of Puma Company

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In 1924, the two brothers inherited their father's craft and opened Dassler Brothers' Shoes Factory in the town. Very soon, by virtue of learning from their father's outstanding shoe making craft over years, a different style sole was invented by them. They nailed some pegs into soles so as to keep from slip. Despite of being odd, they did more than most when people wore slippery shoes. With this kind of shoes being popular in the town, some of the residents from surrounding towns began to come to order these shoes. For the bigger market, the little brother Adolf came up with a marketing idea that let customers try for free. This kind of commercial sales had never been heard at that moment. After a month, with the experience of trying, the customers all flooded into the factory. Some of them bought the shoes at once, and some continued to order. Since that, Dassler Brothers' Shoes Factory won the big market.At that time, the German people were very fond of soccer, even though sports were not popular at all. Their mania to soccer was matchless in the world or even could be described as demoniac. Consequently, a good pair of soccer shoes became almost all the German people's dreams. They had a keen business sense even when they were only children, and the Dassler brothers began to study again in the factory and design football shoes at once. The very simple design may seem outdated today, but at the time they were totally new and advanced design. Several years later, the brothers built a bigger shoes factory and began to sell to the whole Germany. The new factory was named as Adidas Factory which was the predecessor of today's famous Adidas.In the third and forth decade of the 20th century, the brothers' shoes became well known in lager areas and they kept enlarging their business. In especial, the track and field star Jesse Owens wore the spiked shoes made by Dassler brothers and got four championships in the 1936 Berlin Olympic Games. This set the whole sporting world on fire and Dassler brothers' name were known by more and more people.After World War II, Dassler brothers parted away because of disagreement. Adolf Dassler managed the Adidas Company. While Rudolph decided to build a new company named Puma. Rudolph found the sporting goods market was full of vigor at that time. In hence, he began to struggled for his own business mainly to the manufacture of sports product. The Dassler brothers were also from alliance side by side into the real competitors.With many years' experiences, Rudolph built a wild relationship network in manufacture and sales areas of sports shoes. Relying on this and excellent quality as well, Puma was accepted by people very soon. Not as someone imagined Puma's development would take much time, people believed Puma and Puma also did not let people down.

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