Creating a Successful Digital Marketing Story

Digital Marketing has enabled us to reach millions of people with our messages without incurring a hefty cost. But reach does not guarantee acceptance, or does it? From experience we say, No! You may be the best, but for your audience to accept that from you, a strong methodology has to be adopted. This methodology has three pillars:

• Creativity
• Good Content
• Marketing Sense

Creativity is the backbone of a campaign. Why would anyone be interested in your campaign if there is nothing special about it? People are already bombarded with marketing messages even while jogging in the morning. To make them interested in your product, you need to deliver something different. Your creativity does not depend on your budget; it depends on your sense of being appealing. You can hire the best and the most sought after model out there, but your campaign might be an utter failure, yet you may have an average graphic designer with you, but with your amazing concepts, you can be on top of the world.

Good Content comes in the scene next. After you get your ideas fixed, and the creativity is running high, focus is on your content as they say, “Content is the King”. Content that you curate would be for a variety of platforms including social media, online news, blogs, review sites and some others as well. Content needs to be in accordance to your initial creative concept. Content should be engaging that draws people to it, makes them start communicating and finally compels them to use your product or service. So, a consumer has his own journey and you need to push out content for a buyer at each stage of this journey. Your content needs to be virgin and not a bundle of paraphrased stuff. It should be you talking about what you offering to your audience, pure and straight.  

You need to accept the modern day fact that your marketing efforts are based on the efforts that you put in making a quality product. Under no circumstances can you push the sales of a unworthy product for long. The sales will die down as soon as the consumers start using a bad product. Keep the customer at the centre stage at all levels of your marketing. Pamper him, and give him what he desires. It is him who you are selling to, so he deserves the most attention.