Email Newsletters for Offline Businesses

So, you want to stay in touch with your customers.  You might be thinking about a newsletter.  That’s a good idea.  But what’s the best way to deliver that newsletter to your customers?

How about a physical newsletter?  How about email?

Comparing an email newsletter to a physical newsletter we see:
•    Its virtually instant.
•    No printing costs, and no printing delays.
•    No delivery (postage) costs.
•    No delay between conception, production, and distribution.

Email newsletters provide fresh information and content on a regular basis that is easy fro your clients to access.  People who subscribe to your newsletter only need to check their email, something they do everyday, to get the latest information that you want them to know.

Let’s look at what we can do with an email newsletter.

1.    Keep in constant and regular contact with your customers.
2.    Differentiate yourself from your competition.
3.    Pre-sell your competence and expertise.
4.    Educate your market about the quality, value, and benefits that you offer.
5.    Update your customers concerning special pricing and special events.
6.    Anything else you want your customers to know about your business.
7.    Even get your customers to fill out a survey so that you can learn more about them.

As you can see, there are many advantages to using an email newsletter.  In fact, its hard to think of a business that couldn’t benefit from regular contact with their customers

Think about this for a minute, how much would it cost your to achieve the seven items above using conventional advertising?  Could it even be done?

Studies have shown that it costs 7 times more to attract a new customer than it does to resell a past customer.  Email newsletters are an excellent way of nurturing that relationship you have with your existing customers, and getting them to return time and again.