Exhibition Stands - Planning To Succeed

Choosing the Right EventThe most critical decision you will have to make when exhibiting at a trade show is finding the correct event; you want one that will be filled with potential customers. Finding the right show to display at might not be as simple as you think; if you have a brand new sports shoe, than a sports exhibition may be a better choice than a shoe show.Another extremely important factor will be the venues location to your business base, if it is 100’s of miles away then transporting you, your staff, exhibition stands and furnitures may just not be worth the expense. Your Exhibition Stands PosistionOne you have chosen the correct a show for your business, you should attend a show before to your own to look over the venue floor; this will allow you to acknowledge potential dead zones where the flow of visitors will be likely to pass. Ideally you want your stand placed in a prominent area with a lot of passing traffic. Promote Your Attendance The more people who know about your company’s attendance before to the show the better; you want people to actively search for you and take an interest in your products or services.  Apart from the old school methods of posting letters to existing customer or emailing, you can now use social media websites such as linkedin and myspace. Social media sites are a great advertisement for business as you can reach potentially thousands of people free of coast.StaffYour staff must be friendly, helpful and most of all knowledgeable about the products or services your business provides. It’s a useful exercise to put your trade show staff through a training course to insure they can answer any and all questions potential customers may have.  Exhibition DisplaysExhibition stands are a fabulous marketing tool at an trade show; they will help you promote a strong image and theme for your business. When purchasing exhibition stands it is natural to want to go for the least costly option, which would be banner stands or twist banner stands, and while these can be used to good effect, they are best used combined  with a modular system.Modular exhibition stands can be built to form a walled structure around your exhibit space, creating a very impressive backdrop. Whilst it may be is a more expensive option, it is also extremely versatile and can be used at many future trade fairs.   You can also emplpy your exhibition furniture as a marketing tool; furnishings such as lecterns and display counters can be wrapped in your company’s logo graphics.a[rel~='nofollow']{outline:.14em dotted red !important; outline-offset:.2em;}a[rel~='nofollow'] > img{outline:thick dotted red !important; outline-offset:.2em;}