Exhibition Stands - Making The Most Of An Event

PlanningWithout doubt the most important part of exhibiting is the planning; if you don’t put the time and effort in at this stage then you are setting yourself up to fail. Picking the right most suitable trade fair will be your first consideration; you want an event that will be full with potential customers.Utilize social media sites like facebook and myspace to raise public awareness of your businesses attendance at the show.It’s important to make use of your trade show budget wisely, exhibition displays, stands and furniture’s will usually be your largest expense and that is for good reason as they will be an ambassador for your business. Exhibition stands are a wonderful marketing tool and will help bring in visitors and promote a powerful image for your company, so it’s definitely not an area to skimp on.Before a trade show all your staff should have been put through some training exercises to buff up on your business and its products or services; this way they will be ready to answer any questions visitors may have at the trade show.If possible you should make time to visit the venue prior to you own show; this will allow you to spy any quiet areas where it would be best for your company to avoid setting up. At the EventOnce at the show it’s important to lay out your exhibit space correctly; you want to have an attractive and interesting exhibition stand without it looking overly cluttered. You should have a focal point of your stand to meet visitors such as a reception or display counter, your event staff should be briefed on this. An effective method at an event is having a members of staff in different busy areas of the venue floor giving out leaflets or promotion materials; this will help build more interest in your company.A product demonstration can also be a great way to attract interest and it will also show you have faith in your product.After The ShowFollowing up your success at the event in crucial as well as analysing anything you could change to have a better Trade Show. Contact any interested persons with a complimentary email or call, but be mindful not to give them the hard sell, have a conversation and engage them. a[rel~='nofollow']{outline:.14em dotted red !important; outline-offset:.2em;}a[rel~='nofollow'] > img{outline:thick dotted red !important; outline-offset:.2em;}