This article provides a detailed guide on how to significantly broaden your market reach. It uses the case study of Thomas F. Seymour, owner of the Gold Link, to illustrate how to overcome the challenges of market expansion. By following the advice given to Thomas, you too can dramatically expand your market.
Thomas F. Seymour operates an online gold jewelry business, Gold Link, selling gold jewelry at a minimum price of $10 per gram via his website, www.tgoldlink.com. His business has achieved front-page placement on all major search engines, using over 20 different sets of keywords related to gold jewelry. He has several marketing campaigns and articles circulating in his target market and regularly posts ads in jewelry-related ezines, newsletters, and discussion forums. Despite his success in his target market, his income has plateaued, and he is seeking ways to increase his income and expand his market.
Thomas considered expanding his market to include internet users who spend their time looking for free stuff, as "FREE" is consistently among the top 5 most searched words on internet search engines. However, posting in these areas could be considered spamming since he sells gold, not freebies.
He also considered expanding his market to include internet marketers, as many successful internet marketers could afford his products. There are numerous ezines with "internet marketing" as a topic, more than any other topic. However, posting an ad for jewelry in these marketing ezines would be inappropriate, as your product or service needs to fit a certain niche to be discussed or submitted to any topic-related ezine or discussion group.
So, how did Thomas overcome these barriers? The solution was quite simple.
Firstly, he found a free product that he believed in and offered it from his site as a thank you for signing up to his mailing list. In his case, it was a free cellphone. This allowed him to post an ad in any freebie listing place, stating that Gold Link was giving away free cellphones. This not only provided him with tons of free ad space in all the ezines with free stuff as a topic but also helped grow his mailing list.
Secondly, he got involved with a marketing package that he could discuss in the marketing ezines and forums. He signed up for Startblaze, nomorehits, and ezytraffic, among others. He then wrote a special Traffic Magic report about how to automate the credit building process in these programs and gave the report away for free through an autoresponder at trafficmagic@tgoldlink.com. This report was so effective that it intrigued many marketers, some of whom ended up buying gold from him. This strategy allowed him to expand his exposure into the internet marketing crowd and submit his ads to the internet marketing ezine community.
By being creative and thinking outside the box, you too can expand your market reach. The examples provided here should help guide those hoping to expand their market.
Triumph Over Adversity: The Inspiring Story of Thomas F. Seymour and The Gold Rush!
Thomas F. Seymour, a 48-year-old from West Hartford, Connecticut, has lived a life marked by challenges. Diagnosed with polio as a child, he has spent his life without the full use of his legs and grappling with the additional difficulties that come with the disease. Yet, despite these obstacles, Thomas has managed to carve out a successful online business, proving that determination and resilience can lead to triumph.
The Untapped Potential of Localized Online Marketing
The first paragraph of this article provides a brief overview of the content. It discusses the common frustration of businesses and consumers who, despite the convenience of the internet, often struggle with the challenges of long-distance communication and service provision. It highlights the overlooked potential of localized online marketing and emphasizes the importance of optimizing websites for local search results.
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