The topic of website promotion is increasingly becoming a hot topic among digital marketers. There are numerous strategies to boost your website's visibility, ranging from opt-in lists and banner advertising to reciprocal links and ezine advertising. However, one often overlooked method is article writing and submission to various publications. This strategy is a cost-effective way to gain significant publicity for your business, website, or organization. All it requires is a bit of effort and knowledge about where and how to get your article published.
Today, there are over 300,000 online newsletters and "ezines", and their numbers are growing daily. They cover virtually any topic you can think of, from working from home and parenting to genealogy. The best part is that most of these publications rely on outside contributors for their content. Many ezine publishers are eager to receive quality content and need experts to provide short articles, tips, and advice to their readers. These articles don't need to be lengthy; generally, 500 - 600 words is sufficient, and many ezines publish articles as short as a paragraph or two.
While you may not receive monetary compensation for your contribution, the publication will include your signature box, which contains your name, company, website address, etc. This can result in dozens or even hundreds of leads every time your article is published, translating into new visitors to your website or shop, all for free!
So why don't more people leverage article submissions to drive traffic? One reason could be the misconception that they are not good writers. However, the beauty of the internet is that you don't need to write literary prose; writing at a third-grade level is often sufficient. The internet has its own language and vocabulary, and as long as your message is clear, occasional grammatical errors are forgivable.
Another challenge is that people often don't know what to write about or believe they lack expertise. However, everyone is an expert in something. If you're looking for inspiration, consider your daily experiences. Have you received any interesting emails today? Have you visited any good websites? Have you read any articles that you disagree with? If so, write about it!
Writing articles and getting them published means that you are attracting visitors to your site based on your skills and knowledge, not the graphic skills of your banner designer. There's nothing more rewarding than receiving an ezine in your mail that contains an article you have written.
So, start compiling a list of publications to which you can submit your articles, start writing about topics you are familiar with, and start submitting. It is the most cost-effective way to drive qualified traffic to your site.
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