Expert Tips to Make Your Weibo Marketing a Blockbuster

Geared up with 590+ million passionate members, Weibo takes the 2nd position in terms of popularity as a Chinese social media site -connecting the nation. The microblogging network works relatively similar to the Twitter of the West. While allowing its users to post text messages, images, videos, etc. limited to 140 characters, its demand to foreign businesses is equally stunning and fast-rising with its plenty of advertising plans enabling them to customize their promotional strategies according to their business need and budget and accordingly promote their brands in China through effective Weibo marketing.  

Promote Your Brand on Weibo

Weibo is outfitted with a series of avenues for foreign businesses to build their brand exposure and earn fast popularity among the Chinese audience. The social platform offers numerous advertising packages and promotional ideas that you can embrace effectively to make your Weibo marketing campaign a super-success. First of all, keep in mind that before you get started, developing a brilliant content strategy is most essential to reach the Chinese audience. Equally, you need to note that the open Chinese social site demands consistent and regular user engagements to attain the most of its advantageous features.

Weibo Marketing Ideas

•    Publish Content Supported by KOLs

There is no denying that the astonishing success of Weibo’s influencer based advertising (KOLs) has made it a great choice for businesses to get higher mileage of their marketing outcome much faster and easier. The pool of Weibo KOLs consists of high-profile celebrities from different areas as well as respectable personalities in society with loads of followers. Posting of authentic and meaningful content types incorporate with KOL member’s voice not only helps you gain increased brand awareness but consistently brings you more and more customers interested in your product or services endlessly.

•    Take Advantage of Festivals

Consider posting content that is rich, engaging, and personalized during the most popular Chinese festival times like – Chinese Singles’ Day, Valentine’s Day while you can leverage the scope of Chinese holidays and weekends to bring consumers' attention to your product and brands. By publishing creative content combined with videos, product images, interviews of current product users specifically during these events can help you increase the loyalty of your target audience in China about your brand making your Weibo marketing endeavor a success.

•    Giveaways/Rewards

Product promotions involving giveaways or rewards integrated with lottery function has been an extremely popular campaigning idea on Weibo. The advantageous part of considering the marketing strategy is that it equally helps build up a considerable follower base while appears productive to generate increasing sales through Weibo marketing. Lucky draw promotional campaigns are accessible through Weibo’s lucky draw/lottery official account and work effectively for markets to attain faster reach in the market with increased sales even in a budget based way.

Conclusion:

While more than 60% of Weibo users click on popular ads and promotional ideas, however, it doesn’t mean that they will respond particularly to your advertisements. That is why; brands seek to become successful through Weibo marketing must consider content marketing as the foremost weapon to drive customers to their ads and posts. So, make sure that your postings are entertaining, encouraging, and appealing to your target audience.