With more than 88% of penetration rate, Weibo is still one of the most popular social platforms utilized by millions of users in China. Most people join the Weibo bandwagon for the benefit it brings to their business. However, it is important to know how to run the Weibo marketing the right way to benefit from its unique features.
Regardless of the rising popularity of several other social media platforms in China in recent years, Weibo is still the second most popular arena in China with more than 500 million users. It is still an indispensable social media platform to market your products and services in China. Weibo has its own niche with comprehensive features, elevating it to a unique platform where millions of users interact with one another on various topics. Foreign businesses need to market their products on Weibo to gain brand exposure and online popularity in the Chinese market arena. This complex platform offers several packages that can be utilized in your marketing strategies such as display ads, search engine promotion, fan headline, and KOL.
Display advertisements
Quite similar to FaceBook ads, Weibo display advertisements are among the most popular marketing strategies utilized by businesses. It can be accessed in different dimensions as it includes both webpage and mobile versions. Entrepreneurs can choose different kinds of banner advertisements and the prices vary according to the size and placements. When a user clicks on these ads, they are directed to the business webpage or homepage, increasing the chances of conversion. It is one of the simplest ways to engage Chinese consumers and attract their attention to your brand. A display ad is considered as an ideal tool for brand promotion.
Search engine promotion
This is a powerful option to increase brand awareness and boost online visibility. The ‘discover’ page on Weibo allows users to search for trending products through keywords. Brands can also purchase a keyword and list it on the top result pages, with the intention of improving brand recognition. The prices of the keywords vary from one another based on its popularity. It provides a channel for better interaction and communication between the sellers and potential buyers. The search engine promotion tool also helps the brand to improve the effectiveness of their advertisements with a focus on the targeted audience, using specific keywords.
Fan headline
Another effective Weibo marketing option is Fan headline, which allows brands to advertise their products through Weibo posts. With fan headlines for posts, you can steer a large number of users to view your posts and thereby increase your brand recognition. The price of these posts varies according to the number of fans- the larger your fan base, the higher the price. Apart from this feature-, it also includes fan headlines for accounts and fan headlines for other posts. All these methods are quite effective for marketing your products on Weibo.
No matter which channel you utilize, the main purpose of utilizing Weibo marketing is to increase brand awareness and product sales.
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