Getting your backlink strategy right can be the difference between success and failure with your online marketing efforts.
Backlinks (or inbound links) are the incoming links to a website.
Backlinks have great importance in the search engine optimization world because of they are a very important part of the equation for obtaining search engine visibility. The highly condensed version of why they are important is that the search engines, Google in particular, looks at a link to a website as basically a vote from one website for another website. This came about from the common practice of citing research studies in academic journals. The more citations, it is presumed, the more important the cited research is.
If it were that easy, webmasters could use automated programs that would obtain backlinks on hundreds or even thousands of websites. These programs do exist; however, they are inherently useless for a few reasons. First, the search engines caught on to this strategy many years ago and developed ways to identify “link farms” and greatly discredit any value they have. Second, the search engines have become a lot more sophisticated about what they consider a vote for another site.
All websites do not have the same credibility. For example, the BBC or CNN websites are generally thought to be full of relevant, high-quality information. A travel blog from your uncle’s Grand Canyon trip is probably a lot less useful to web surfers. An article on Wikipedia on the Grand Canyon, however, is, and would therefore carry a vote value much higher than your uncle’s blog.
Google, in particular, ranks each website on scale from 1-10, with ten being the highest possible ranking. This PageRank comes from hundreds of factors, but some of the big ones are time online, the content of the website and, not surprisingly, links to the website. A new website is almost invariably likely to be a “1”, which means a link from it to another website carries very little value or vote power. CNN, in contrast, has a page rank of 10, which means a link from it to your website would carry a huge amount of credibility, at least in Google’s eyes.
So, the lesson is three fold: 1) links are important, 2) “bad” links (i.e., link farms) are likely to do more harm than good, and 3) not all links are equal in value.
Thriving in the Baby Fashion Industry: A Guide to Designing and Selling Children's Apparel
In the dynamic world of fashion, the niche of baby and children's clothing stands out as a promising and potentially profitable venture. With the right approach to design, sourcing, and marketing, entrepreneurs can tap into the evergreen demand for stylish and comfortable children's wear. This guide delves into the intricacies of launching a successful business in this sector, highlighting the importance of market research, strategic planning, and creative design.
The Allure of Titanium Promise Rings: A Symbol of Enduring Commitment
Titanium promise rings represent a modern twist on a timeless tradition, offering a blend of affordability, style, and durability that appeals to contemporary couples. These rings are not only a testament to one's intention to forge a lasting bond but also a reflection of individual taste and a commitment to quality. With their hypoallergenic properties and versatile design possibilities, titanium rings stand out as a superior choice for those looking to express their devotion.
The Rise of Titanium Rings with Unique Inlays
In the realm of jewelry, the evolution of ring design has been remarkable, with titanium rings featuring distinctive inlays leading the charge. These modern marvels offer a refreshing departure from the traditional engagement and wedding bands, providing a canvas for personal expression and style. With the advent of online shopping and advanced jewelry-making techniques, the options for couples are now boundless, often at a fraction of the cost of conventional jewelers.
