Good Content Is The Key to Affiliate Marketing

The great salesman may be able to sell ice to Eskimos however eventually the Eskimos realise that the ice has been there all the time and is free. Affiliate marketing is not about tricking people into purchasing something that really has no value. To do this builds mistrust and certainly does not ever give you the chance to make a second approach with other products.

It is the quality of the content that makes or breaks you as a business in the market. If you provide real information that answers real questions and needs you will draw customers back more than once in fact you will build a loyalty factor, which is the essence of a good business.

How then do we find the questions that are being asked that will prompt us to find the solutions that people seek?  We can go to places like Clickbank and search the Market area where an enormous amount of information products are available.

Once in clickbank market area then check the ‘gravity’ of the product and this will tell immediately if it is an area where affiliates are making sales to a hungry market. The higher the gravity the more the item is being sold. There are other places such as Ebay and Communications Junction (where the EPC is like the gravity measurement of clickbank).

So once you know there is a demand in the area and the area is ‘monetised’, which means people are purchasing the product, you now go to research. In research you are looking for good information and teaching which answers the questions being asked – and this becomes the  ‘good content’. Which will make your product and articles and website successful.

How to research? Where do we go for information? The answer is simple. Firstly you do not have to draw the knowledge from your own head unless you are already an expert in the area. You go to those who are successful in the area already. To websites and articles that are out there in the thousands on the web.

For instance if I want to find good content for an article on dog food I would simply type in the google search ‘articles on dog food’. You will find so much material this way by using the already established in the field experts. Then you must carefully read and learn and reshape what you find to make your own article

It is important not plagiarise- that is to copy great slabs of material from others- For that is illegal and a very bad habit to develop. What is required is that you learn and absorb the material you gather. You should cross match and see similarities in at least 10 other articles from different authors and then create your own version of the subject. Of course you can purchase the products of others on the subject and add to your knowledge and working base in this way as well.

If all this seems too much then you can pay others to produce articles with good content for you by going to Elance and other similar article providers. However even here you should provide the basic material for the article writer to create the item.

Regards Leonard Greenhall