Today’s tip is about getting clear on your ideal clients’ biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the more you can position yourself as their problem solver.
Today’s tip is about getting clear on your ideal clients’ biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the more you can position yourself as their problem solver.
You may think that all you need to do is talk about your process or talk about your results, and the results are really good but the results are based on their biggest issues and their biggest struggles. I find that few too many entrepreneurs, or many too many, you know what I mean – too many entrepreneurs skip over the fact finding mission that I believe is required to get to know exactly who your ideal client is, but especially what they struggle with the most.
Get to the core of what your ideal clients’ biggest problems are. What are they struggling with? What are the biggest obstacles in their way? What is keeping them from where they want to be?
When you know that, you can position yourself as the problem solver. You can create the solutions that they need the most and you can deliver the results that they’re waking up in the middle of the night wanting to find.
What are the biggest problems and obstacles? What are they most frustrated by? What is the thing that if they could just figure this out or eliminate this? And what would they do anything and pay anything to increase or decrease or achieve or feel? What is it that they would love to have in their life that they don’t have now?
When you get clear on their biggest issues and what they want to work on the most, what they would do anything and pay anything to have, you are positioned to be the one that they say, “My gosh, you’re exactly what I need. I’ve got to start working with you right away.”
It doesn’t matter if you’re just starting out your business or ramping it up or you’re in a place where you really want to leverage your business because you already have a full practice, it’s time for you to get clearer and clearer and clearer on what that is for them so that you can clearly position yourself as the only one that they should be working with.
So that is your assignment for the week. Get clear on their issues, drill down even deeper; not just the service thing. The person who would be your ideal client, that is who we’re talking about. So do some fact finding, think back to all your best clients of all time or your current clients and really look at the common denominators around what their biggest issues, obstacles and hot buttons are and focus on that in your marketing. Start weaving it into everything that you do and you will attract more clients, you will sell more products and you will build your list so much faster, which equals making more money in your business.
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