Once you have developed a mobile app and released it to the general public, one of the most important aspects of sustaining success is the ability to generate useful feedback. This is how the great apps are separated from the mediocre. The following list provides mobile app developers with the most surefire ways to get the best possible feedback.
In App Feedback
While this one might seem obvious, it often goes ignored. You can solicit useful feedback within the actual app itself. Developers can add a button that allows users to contact them directly or provide a survey option that lets app users tell developers what they truly think. The best way to learn more about your app's functionality is to receive feedback from those who are using it on a daily basis.
Focus Groups
It costs very little money to run your own focus group and the feedback that is received is invaluable. Simply round up a group of people who have already used your app and ask them questions about their overall experience. Ask them about their frustrations and whether the app is fulfilling its intended purposes. Focus groups provide developers with valuable information, giving them the chance to make changes as needed.
Customer Forums
By setting up customer forums on your company's website, this provides a message board where your clientele can voice concerns or give positive feedback. This provides an avenue for feedback with zero limitations, allowing customers to speak their minds in full. When an app developer creates a forum on their own website, this gives them a chance to collect the feedback and also control it. Giving consumer a place to vent, as well as speak out about the aspects of your app that they enjoy is crucial.
Social media is not just a great place to promote your app, it is also a great to hear more from your clientele about their enjoyment of the app (or lack thereof). Facebook can be used to have open conversations with app users, conduct informal polls and float new ideas. The last part is most important, as it gives developers the chance to see how a new innovation will be received by the public, without having to waste a great deal of time and money creating something that no one actually wants to use.
Store Reviews
This one just might seem like the most blatantly obvious choice of all, but a bevy of developers will ignore the comments section, believing that they are filled with trolls. Looking deeper than your star rating can deliver valuable insights that you were not already aware of. Positive commentary can help you to identify bigger and better opportunities in the future, while negative posts help to identify bugs and other potential issues.
