How to Make Your Affiliate Program Profitable

You set up an affiliate program for your website and some
affiliates signed up. But now you see your affiliate
sales are less than delightful.

Your first thought may be that affiliate programs don't
work, but you know others sites are making them work.

How do YOU get them to work for you? Take these steps:

1. Identify your best performers.

It's the 80/20 rule here - 20 percent of your affiliates
are probably producing 80 percent of your sales. Who are
your high-performers?

2. Determine what they have in common.

Are they websites or ezines? How are they using your
links? Which links are they using? What type of website
do they have? Create a picture of the optimal affiliate.

3. Find more possible high-performers.

Search for websites and ezines with attributes similar to
your high-performers. Introduce yourself and your company
and invite them to become an affiliate.

4. Train your affiliates to sell at high levels.

Tell all your affiliates what you find your best affiliates
are doing. If you find that a particular link is working
well, share that. This is exactly what fast food
franchises do. They find out what works, then tell all the franchisees.

By taking these four steps, you and your affiliates will
be on your way to making more money.