To increase your opt-in and conversion rates, you need to create compelling web content. Here are some proven steps for writing web copy that will turn your prospects into buyers.
The objective when writing your web page should always be to entice your visitors to continue reading your entire sales page. Each section should flow effortlessly into the next section. When done correctly, you will have kept the interest of your reader from the time they land on your website until they make a purchase.
Create your web copy according to the following to increase you opt-in and conversion rates...
- Powerful Headline
Your headline needs to be Bold and stress the most powerful benefit your product or service offers. Try to keep it to 1 or 2 concise sentences. You need to grab your readers' attention with your headline so they will want to continue reading.
- Continue to Create Excitement with a Sub-Headline
The sub headline does not have to be as bold as the headline, but it still needs to grab the reader’s attention. You can use it as a hint that there is much more to come if the reader just keeps reading.
- Explain the Product Features and Benefits
State details of not only what your product does, but how it will solve their problems or improve their life. The more details you provide, the better your sales copy will be.
Info and product: In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers on how frustrating these problems can be. Next you must introduce your product as the solution to the problem.
Benefit: This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product, how much time they will save or how much more money they will make. Use bullet points to emphasize these benefits.
- Testimonials
Testimonials from customers will build your credibility and assure the reader that you can fulfill the promises you have made on the sales page.
- Beat Your Competition and Bonuses
If there are other products similar to yours, you'll need to show your readers why your product is better than all the rest.
Bonuses: If your product is the same as your competition, then you need to add value to your offer; include a Bonus. This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your product increases the perceived value. Make them available for a limited time to create a sense of urgency and encourage immediate action.
- Guarantee
It's highly recommended that you offer a complete money back guarantee. This elimination of risk will help your readers that are a bit unsure if the product is for them. The number of sales you'll gain by offering a strong guarantee will outweigh the amount of returns you'll have.
- Summary
Make sure your reader understands exactly what they'll be getting from you when they place their order. In this section you must remind them again of the value that your product offers and list everything included using bullet points.
- The Price of Your Product
You can mention what you could charge for the product or your regular price and then present them with a lower price that they can get by ordering today.
- Call to Action
Ask for the order, because if you don’t they wont. Finally, make it easy for them to order - use an "Order Now" or "Add To Cart" button.
- Close With a P.S.
Use your P.S. to emphasize the most important points of your web copy and remind them of your guarantee. Many readers tend to scroll through your website to the bottom before going back and reading it completely.
- Add Your Signature
Thank them and sign off using your full name. Include your contact information in the event they have any questions before making a purchase. This will also gain a bit more trust from your potential customers knowing they can contact you directly.
Lastly, keep in mind that your website should be visually appealing to the eyes. Make use of Bold, Italics and Color so that it looks good to the reader and be sure to proof read it for any errors!
There you have it - Winning Web Copy that will turn your prospects into buyers!
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