The world of email newsletter publishing is filled with countless questions, particularly from those who are new to the online sphere. As publishers, our ever-expanding subscriber lists lead to a continuous flow of inquiries. This article will delve into how to effectively respond to these inquiries, turning them into opportunities for growth and profit.
We, as publishers, relish these inquiries. Each question we receive is a golden opportunity. It allows us to assist fellow internet marketers and, in doing so, enhance our expertise and reputation in the field.
However, each inquiry is more than just a chance to help. It's also an opportunity to sell a solution. These solutions can range from instructions, software solutions, or even opportunities.
Most successful ezine publishers have a systematic approach to responding to inquiries. Given the volume of messages we receive each week, having a streamlined response system is crucial to avoid being overwhelmed by emails.
Here's a typical process most publishers follow when responding to inquiries:
Having dealt with thousands of messages, we've developed effective solutions to almost every inquiry.
Let's examine three common questions every ezine publisher has encountered and how they were turned into long-term income streams.
This is a frequent question. One publisher turned this into a lucrative opportunity. She contacted the companies whose software she used to build her site, and after some negotiation, she was able to offer their software at a discounted price on her site. Now, every inquiry about her site's design is met with a pre-formatted email reply, leading to potential software sales.
This question is also common. Savvy marketers know that choosing the right affiliate programs is key to making money. Why not share your experiences with the affiliate programs you've joined? This not only helps fellow marketers but can also benefit you if there's a second tier to any of the affiliate programs you're in.
This is another frequent question. Instead of just providing the name of your web host, why not sign up as a reseller for the web hosting company first? This way, you can direct people to your reseller page and start earning a residual income.
All online marketers can learn from ezine publishers. How you handle inquiries can significantly impact your business's future. Consider the questions you've received so far or might receive, and think about how you will answer them. If you can incorporate an income stream into your answer, why not do it? It's a win-win situation: you're helping your visitors by offering an answer and a solution, and it's a great way to grow long-term profits.
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