I'm Not Sexy

I'm not talking about my appearance, attitude, or
state of mind. So, please don't e-mail me asking to
expand on those things. I'm talking about my method in
teaching my clients how to build and promote their
online business.

Uhhh... what?

Look at some of your favorite marketing sites... those
you've bookmarked because the writer of the ad promised
to teach you how to become successful.

"I'll show you how to increase the number of your opt-in
subscribers without paying for leads, using worthless
free services, ad swaps, etc."

"Get more traffic to your site quickly with my super duper
1-2-punch method that's easy enough for even my legally
blind, 91 year old grandmother to pull off!"

"Learn how to whip up sizzling ad copy that will increase
your sales and have visitors begging you for more!"

You read over these magic pages with drool sliding down
your chin, and excitement in your heart. You whisper
under your breath, "This is definitely the solution
to boost profit for my business!".

You download the material (or access the membership site)
and as soon as you get your burning eyeballs on the
product, you shout in anger, "This is a scam! I'm not
getting what I thought I was getting. I better get
my money back!".

(Maybe you're not all that dramatic and just quietly
feel like you keep seeing the same old information
that's not exactly for you...)

Sound familiar?

PEOPLE... these sales letters are *NOT* lying to you!

* You CAN increase your subscribers for free.
* You CAN get more traffic to your site quickly and easily.
* You CAN write copy that will greatly increase your sales.

Yes, You Can!

"But, but, but... those ebooks and courses say I have to:
write articles to show potential customers I really know
what I'm talking about... team up with other webmasters...
practice writing copy by rewriting an already proven copy
on paper by hand... put subscription boxes and pop-ups on
my sites... Conduct a split-test for all my marketing
material... research my market... participate in forums..."

Why, you are absolutely correct!

It ain't sexy, is it?

That's because you were hoping that...

Revealed inside the product is the address to a secret
website where hundreds of thousands of people gather and
wait for you to find them so they can all subscribe to
your newsletter and make you a millionaire.

Or maybe someone will finally confess that those
"guaranteed hits" programs can really work, and the
traffic you get from them are really targeted to exactly
what you're selling, and there really is a place where
you can spend just $10 for a gazillionbillion "hits"
that will convert to a bazilliontrillion new customers
anxious to throw their life savings at you.

How about a magic word, number, or whatever else you
fantasized about... that you simply insert into your
existing site or copy, transforming it into a wild and
uncontrollable money machine without having to put
any effort into learning how to write...

Whoa there, hot stuff! Take a cold shower and come
back in 10 minutes.

Look through your hard drive and see just how many
marketing products you own. Have you read through
them all? Do you put into practice, split test,
and fine-tune all that they teach you?

How many articles have you written for the market
you're targeting? Are you testing different pay-per-click
techniques? Do you split test your web and sales copy?
Name 20 webmasters or online business owners you've
contacted to possibly team up with.

What inspired me to write this is an e-mail I received
from someone who asked to cancel his Internet Marketing
Support Network membership.

"Cancel my account and refund my money [$1]. I need to
make money ASAP, but, what you teach in there is how to
find and create products and instructions on how to sell
it on the Internet. That's not what I'm looking for."

So, what were you looking for? To pay a buck and wake
up the next morning to find thousands of dollars in your
bank account just for being a member?

It's an inevitable fact. No matter what those sales
letters say, you must be prepared to sweat. It takes effort,
testing, persistence, perseverance and constant improvement
and fine-tuning to be successful.

No matter how boring a technique or strategy may seem,
give it a try. You won't find it so dull once you start
seeing the orders come in : )

I'm SO not sexy. I'll leave that to JLo and Ben.

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