Submitting the right keywords is important to bring traffic to your web site. However, using one or two precise keywords is better than using numerous keywords for a web page. Understanding how search engines work is the key to getting your web site ranked high and getting a large amount of traffic to it.
Keywords are vital to bring you traffic to your web page. Search engines use these keywords to rank your pages. When someone puts in a search for a topic, the search engine uses your keywords to help them find information about the visitor’s topic.
Naturally you want the search engines to rank your pages high so that it will be one of the first ones brought up for the person searching. This will make it more likely for people to choose yours so the traffic to your site will be better. Search engines determine which pages will meet the information needed according to the search term. They put your pages in categories and then they rank them.
Understanding how the system works will help you know how to choose keywords for your pages. In a simplified explanation, search engines will compute the ranking of a keyword based on how many times the page has the keyword. If a keyword is only distantly related to the subject, then the page will have a low ranking. If the keyword is commonly used in the writing, the page will get a high ranking. The search engine uses a highly technological method to compute this.
So what this means is that if you put in numerous keywords for each page, you are actually lowering your chances for high search engine rankings. It is better to keep the keywords to a minimum for each page. Using many keywords per page defeats the purpose of getting a large amount of traffic to your web site. Searchers will not even look very far down the rankings to find what they are looking for. Search engine optimization is essential in attracting traffic.
Another idea is to make the pages specific for the keywords. So when you create a page, concentrate on just one or two keywords. Use that keyword as often as possible on the web page. The search engine will then place you high on the list. When someone searches, your page will be one of the first ones they will see. This will increase the traffic to your web site.
Begin with choosing your keywords and then create your web site accordingly. Don’t fall for the advice of using hundreds of keywords to get traffic. That will actually decrease the traffic to your web site because of low search engine rankings. Be precise with your keywords and you will have more traffic to your page with the high search engine ranking.
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