There was a time (many say it's still going on now) that networking was about entering a large crowded room of people you didn't know, all dressed in stuffy business attire and your goal was to walk away with as many cards as possible, exchanging them frantically and promising to "do lunch".
And then, you were supposed to follow up and make the sale.
I don’t know about you, but THAT sounds horrible to me! And for the life of me, I can’t even imagine how that would be successful in helping you get clients. It feels sleazy, slick and not the kind of way I want to spend an evening. Besides, it doesn’t fit my personality or my way of approaching life, and if you’re anything like me, it probably doesn’t fit the way you approach yours, either.
No wonder 1) we don’t want to do it and 2) it doesn’t seem to work for us! It’s a totally wrong approach! (Sadly, when you read or hear various networking “pros” talk about networking, some are STILL advocating this grab-as-many-cards-as-you-can mentality and telling you to push your services onto them, asking for the sale on the first meeting. Yuck!)
So, the very first thing I want you to do is to banish what you’ve already learned about marketing and start from scratch. In essence, I’m asking you to UNLEARN all the myths and allow me to show you what it’s really all about and how to approach networking so that you actually get really great results from it and feel authentically yourself the whole time.
Your Client Attraction Assignment:
Take a sheet of paper and list everything you’ve been taught about networking, what it means to you, what your emotions and feelings are around it, and what’s stopping you from doing it. The first key to changing something is to recognize it, then understand where it comes from and then, to make a commitment to changing it.
Once you realize that your feelings around it come from outdated sources, you’ll be ready to implement the steps and concepts I’ve outlined in this Networking Guru System™. However, if you keep reading without changing your feelings about it, you’ll probably see yourself becoming skeptical and thinking it won’t work, most likely because your preconceived notions are still there. So, it’s time to erase the board and start from scratch.
Attract more clients by authentically living your message
How is your client attraction work going: if you are struggling to bring in new clients, you’ll find this topic helpful.
How to extend client relationships with a maintenance package
Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed - maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.
Two simple strategies to creating packages that attract more clients
Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.
