Keyword research is the foundation for every website that succeeds. Wow! That's quite a statement.
It's true. It's true. Keyword research is a huge factor in how successful you market to your target audience.
There is no pressure.
Hence, why is keyword research so important?
Let's suppose you and I are standing behind the curtain. You are most likely the most respected speaker in your field. I raise the curtain and ask you to speak in front of about 200 people.
It's not a problem. No problem. You simply grab some notes from your pocket and confidently put your hands on the microphone. Then you speak for approximately 35 minutes.
The crowd cheers you on once you're done. You don't understand. This was one of your best presentations. Your presentation was compelling but not salesy. You presented the problem, then outlined the possible solutions at SEO Company in Lucknow, before revealing the perfect product to meet the needs.
What happened then?
They weren't waiting to hear from you, they were waiting for someone else to speak on a completely different topic. They don't know what you are talking about.
This wasn't your audience. This wasn't your target market.
Everything was already in place. It was a slippery slope leading to the solution-your product. You were speaking to the wrong people.
What does this have to do with keyword research?
Your site's keywords are directly related to the number of visitors that you receive. Search engines will not find the right keywords if you tell them your site is known only for niche widget solutions or other keywords like your business name.
You need to research keywords to find the phrases people are searching for to solve your problem. They want to find the perfect posture and correct swing, not Xtreme Putter. They don't know that your XtremePutter exists.
They won't if you don't do keyword research.
How do you conduct the best kind of keyword research possible? Try to imagine yourself as the customer. What would you look for if you were someone who had the same problem as your product?
These are the keywords prospective buyers are looking for. You just have to use the right keywords to grab them before they surf by.
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