... may be ... to be a means of making ... What every marketer must do is learn with whom to connect and how to connect in order to best serve his ... and expand his busine
Marketing may be considered to be a means of making connections.
What every marketer must do is learn with whom to connect and
how to connect in order to best serve his prospects and expand
his business.
The Internet is the best medium invented to-date for making connections.
There are lots of other media. But none offer the fast, easy
and private methods for establishing connections and building
useful relationships.
Some powerful companies have not learned how to do this on the
Net. Recently a few members of the Recording Industry Association
of America (RIAA) have tried to hurt peer-to-peer music-sharing
systems by signing on and offering spoofed CDs. These CDs have
periods of empty space or ruined music. The idea is to drive
people to "legitimate" outlets.
Now I ask You, Is this a way to make a connection with someone?
Is this a way to gain customers? Is this a way to be helpful?
While RIAA members are stuck in the past, others who understand
that the Internet is a learning medium, use services, such as
BroadProspect, to learn how to make connections. Here is an excerpt
from an email I received from them:
"BroadProspect (http://www.BroadProspect.com) is a place where
professionals list their senior industry connections on an ANONYMOUS
BASIS for FREE, and become an anonymous connection maker. Companies
shop online for a specific industry relationship and communicate
with the ANONYMOUS connection maker. When the connection maker
is satisfied with the information, he/she can establish a client
- or goodwill - relationship with the business entity."
This outfit understands that the Internet is not merely an information
highway but a learning network. They have developed a method
to enable business people, not merely to gather information,
but to learn about other businesses they would like to partner
or otherwise work with.
I have no business relationship with BroadProject. I write about
it because I think it may be of use to some of you.
To be successful on the Net, look for ways to broaden your connections.
