Marketing is NOT Manipulating

Marketing is NOT Manipulating.

You may use this article in any responsible way.
Please leave the footer intact.

Marketing is Not Manipulating.
Yvonne Finn
Copywright: 2004

Marketing is actually the opposite of manipulating.
When marketing is done with integrity, it is about the
consumer and their wants and needs.

Marketing is not about using trickery or high pressure
tactics to get people to buy stuff they don't want.
It is about learning and listening to what the potential
buyers says his problem is and then, show him how your
product/service will help him solve that problem.

When you see marketing as problem solving you take your ego
out of the equation and become more focused on your
customer,
his situation and how your product/service fits with his
need(s).

It is no longer a case of overcoming objections to your
offer,
instead the exchange becomes collabarative, you feel
"useful" not
"using".

The marketing experience, then becomes dynamic, enlivening
and
more effective as it is now, more about educating and
sharing value
with your client.

Marketing is how a business grows, but it does not have to
kill
your integrity or con your customer.

Marketing is itself, a service, and when thought of such,
can help
you to be very customer-focused.
Ultimately, the customer IS your business.
Make sure you are offering quality, in your product or
service.

However, the first quality you should offer him, is
yourself, in
the form of your integrity.

One of my favorite quotes is by Bob Moawad:
"Quality begins on the inside...then it works it way out"