Monetizing a Company's Web Site

Copyright 2002 (c) Dave Hertner, All rights Reserved.
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"Monetizing a Company's Web Site"

by Dave Hertner
© Copyright 2002
All Rights Reserved

Do you know that most corporate web sites make NO money for
the companies that own them? They simply set up this elaborate
whiz-bang site that is intended to provide information to
the public about the products or services they offer.

What a bunch of phooey!!

A web site should not exist if its sole purpose is anything
other than to make money for the entity that owns it.

I don't know whether or not you noticed or not but for me
there were costs involved in the creation and maintenance of
my web site.

I work for a large company that receives about 35,000 visits
to its website per year. They have a web master who gets
paid about $50,000 per year and he does a beautiful job in
maintaining a beautiful web site. This translates into a
cost of $1.43 per visit. How long would you and I last in
business if we had to pay $1.43 to each person who visited
our site?

One day I went to the president of the company and asked him
how much the web site was earning the firm. He just sort of
blinked. "The web site isn't a revenue generator" he said. I
asked him if he knew what an 'Unrealized Asset' was. I got a
blank stare and 'a you are starting to waste my time' look.

This is a VERY common occurrence!! You would think that in
this day in age the people running these large companies
would be utilizing every mechanism within the company to
generate additional revenue. This is just not the case.

Here is an OPPORTUNITY!!! Take note please!! If you have
even modest skill with the computer you will be able to go
into a company and turn their web site into a revenue
generator.

Here are the steps:

1. Look through your local phone book and target the medium
size businesses. Businesses where you cannot buy their
products either through retail or wholesale channels are
best.

2. Visit their web sites and find out whether they have any
advertising or buttons that link you off to areas where you
can make purchases. If not you have yourself what I call a
'Dead Site".

3. Your next move is to call the company and ask for the Web
Master. Ask this person whether he/she thinks that the
management/owner would like to generate additional non-core
product revenue. If the answer is yes you make an
appointment to meet the Web Master and his/her boss as soon
as possible.

4. You will need to work out a compensation agreement with
the company that may be a flat fee coming out of revenue
generated or it could be a percentage of the total gross
revenue generated as a result of your efforts.

5. The next step is to monetize the site through the use of
an Affiliate Program Manager. This is a NO cost process that
places advertising and links into sites that pay
commissions. There are some very good firms out there that
have the whole process down to a science.
http://www.commissionjunction.com is one such company that
can accomplish this for you.

6. The last part of the puzzle is to do some promotion of
the site. This can be accomplished by putting out a press
release or by writing an article about the company and
submitting it to a trade publication. You should state
clearly that the web site is new and improved and that it
now offers much more to the visitor than simply information
about the company. You want to create an experience for
those who visit the site.

There are thousands of companies out there that have no idea
that their web site can make a respectable income. You need
to show them that the traffic currently visiting the site
can be grown and that monetizing the web site will make an
impact on the bottom line.

To Your Wealth!!!

Dave Hertner

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