Natural Marketing for Full Business Success

Natural Marketing for Full Business Success
Judy Cullins c 2003 All Rights Reserved.

Is your mind muddy on marketing? Do you wake up each day
and say, "I get to share myself and my great message with
others" or do you say, " I have to market , or I will fail."

Natural marketing refers to the action you take to get the word
out about your service and product that rings true to your heart.
It feels effortless without struggle, where ideas pop out, you lose
track of time engaging in them, and you can't act on them fast
enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels
true for you. It isn't what you like to do normally; it isn't what you
can do easily. Using this tactic, you may feel bored, fearful, or
ambivalent. You go through the motions, but a part of you
resists. When resistances and doubts pop up you can be sure
they affect every marketing decision that can lead to small gains
or a large success.

Examples of Natural Marketing and How to Expand Them

1. You like to share ideas, so networking with others in business
groups suits you. You gather business cards with names and
numbers.

To expand this marketing, start to collect email addresses. Put
them into email files in your computer by group or need. You list
could include your ezine subscribers, people who are interested
in your service or book such as professional speakers, coaches
or business people. You can add names from your teleclasses if
you give them.

2. You like to speak in front of an audience and offer yourself to
groups for an hour talk. Since you are talking about what you
have to benefit others, you naturally attract these audiences
to your service or product.

To expand this marketing, offer a free teleclass on a skill you can
deliver that your audience needs. To make sure you attract them,
first make a list of 5-10 benefits of each service and product.
Use these words to stimulate emotions that decide where and
what to spend money on. It's easy to market to this group
because you can do it by email. Apply those benefits to a sales
letter because you need to write a sales letter for each product,
class, or service you offer.

3. You like to write. You may already have a book. You took
time to write it and you can market it the same way--write an
article. You have already contacted print magazines and even
gotten published. Just remember the article is your sales force
because it points to the benefits of your information, so don't be
married to the idea you must be paid for it. Articles are FREE
advertising, and are seven times as powerful as ads because each
time you submit an article you join the many marketing masters
using viral promotion.

To expand this marketing and reach 1000 to 500,000 people
daily, revise your print articles for the Internet. Make them
400-800 words with a shorter introduction and conclusion,
make them in tip or how-to format, and make them unique and
useful. Contact a coach to help you write only publishable
articles and show you the way to present them.

Remember you are already successful. You have had many past
wins. Success is part of your life. Think about one or two past
successes. What led to them? What natural inclinations led to
them? Maybe it was a particular creative idea you had, you read
a book that triggered you to act, or you took a teleclass or
seminar that gave you a how to move on. Maybe you hired a
coach or got inspiration from a trusted friend or mentor. Or,
persistence led you there.

Beware of just going through the motions with your business.
When you do you leak vitality and don't allow room for your
new ideas to come. These and other struggles keep you from
accomplishing your heart's desire. Adjust and fine tune your
approach. Yet, stay in the natural flow and trust the best will
come to you because you are using your natural abilities.

Of course you may worry about a learning curve, but if you open
your mind to experiencing the much expanded success through
the Internet, you'll scratch your head and wonder, "Why didn't I
do this sooner?"

What I want for you is to not only make 1/2 your monthly income
selling yourself and products, but to make a positive difference
to your audience. Share your gifts--that's what natural marketing
is.