Picture Persuasion

Picture persuasion is using photos to influence your
prospects to buy your product or service. Pictures
can help your prospects mentally visualize your offer.
They can help support your product claims. Some
pictures also grab your prospect's attention.

Below are eight ways pictures can give you an unfair
advantage.

1. Customers Pictures - Show pictures of customers
actually using your product. For example, if you were
selling a muscle building video you could show one
of your customers flexing his/her muscles and smiling.

2. Non Customer Pictures - Publish pictures of
those who didn't buy your product. For example,
if you were selling a muscle building video you could
show one of your non customers looking very skinny
and frowning.

3. Before and After Pictures - Show the customer
and non customer pictures side by side. For
example, if your were selling a weight loss video
show a picture of a person who is overweight and
a picture of them after they used your product.

4. End Result Pictures - Use pictures that show the
end results. For example, if you were selling an
ebook about raising your grades show a picture of
a person graduating.

5. Attention Pictures - Publish unusual pictures to
grab people's attention. For example, if you were
selling business suits you could have a picture of a
person wearing one that has a mohawk.

6. Credibility Pictures - Show pictures that represent
you as an expert. For example, if you were selling
computer classes you could be in the picture holding
your degree.

7. Imagination Pictures - Use pictures that don't
have people in them, but show the results of your
product. For example, if you were selling a vacation
to Florida show a picture of beach with topical
palm trees.

8. Testimonial Pictures - Publish pictures of people
that give you testimonials or endorsements. For
example, if you were selling medical equipment show
a picture of doctor who gave you a good testimonial.

They're hundreds of persuasive ways to use pictures.
Put yourself in your prospects shoes and think about
what pictures would influence your prospects to buy.