PPV advertising is another paid marketing strategy to promote your products and services online. It is an alternate to PPC advertising with search engines and can be cheaper.
PPV advertising is a form of paid marketing through the use of AdWare. Adware is typically installed as part of other software packages. Unlike Spyware,
AdWare is legitimate software and is legal.
AdWare advertising is not well known by many who already are familiar with Google's "sponsored links" and other such online advertisements. AdWare has been with us for a very long time. Here is a brief recollection of how AdWare appears on our computers.
History of AdWare
About 15 years or so ago, some ISPs decided to give the computer user free internet access on the condition that the user agrees to view advertisements.
AdWare analyzes your browsing habits and makes recommendations and highly targeted information to you. For example, let's say you are searching for "trucks". The AdWare sees this. The software then shows you relevant ads for "Ford" or perhaps even "Jeep" depending on what you were previously browsing.
By showing the user relevant information, AdWare was supposed to be helpful to the internet user. Of course, the internet changed and evolved and our browsing habits did too. Thus, AdWare networks grew and presented another way to market products.
AdWare And PPV Advertising
Typically, most adware is bundled with the installation packages of online games. Games that you can find on Facebook and other online communities that are free to play typically have an adware component. Usually, the adware is installed as a "toolbar".
Adware is a legitimate and legal method of advertising and marketing using sofware and the internet.
PPV advertising is not quite as popular as PPC advertising.
A great advantage of PPV advertising is that with PPV you can target keywords and URLs. PPC advertising can be costly but PPV may be significantly cheaper and still be highly relevant and targeted.
Some PPV Advertising Tips
PPC and PPV advertising work on the same principles. Online marketers begin by bidding on specific keywords and phrases. A high starting bid may indicate high keyword popularity.
What I consider to be an advantage of PPV advertising is the ability to bid on URLs. Here are some PPV advertising tips that I would suggest for your marketing campaigns.
First gather some keywords that you are researching. Plug those keywords into the search engines and see what comes up... Instead of using keywords and bidding on those, we are more interested in finding out the relevant URLs that show up in the search results.
It is likely that there are many millions of URLs so selecting upto 20 of the resulting URLs will provide good results. Now, instead of bidding on the keywords, bid on the URLs.
It is likely that you can ensure that your bids will cost about 2-3 cents per view! These URLs for your PPV advertising are highly relevant and targeted to your keywords and this can be a LOT cheaper than PPC advertising.
PPV Advertising Thoughts
PPV advertising happens when browsing. You will see either pop-up or pop-under windows. For a lot of people, this behaviour interrupts their normal browsing. As such, they may be annoyed by the interruption.
Make sure that your interruption provides high value and relevancy to the end user. PPV advertising numbers such as CTR will be greatly lower than the stats from PPC advertising.
Make sure that your PPV advertising is very congruent and provides relevant information. If it is congruent and relevant to the search keyword or URL that triggered it, chances are likely that your recipient will be pleased.
PPV advertising provides an excellent way to start with paid marketing online. PPV advertising rewards patience, excellent keyword research and great copywriting. Good luck.
