YouTube can be used to promote and help sell your music online, if you know a few tips and strategies about how it works.
Obviously, in order to take advantage of YouTube’s high traffic, you need to have some videos on the site. For a musician, this will probably mean making some music videos. This does not mean you have to go out and film something. There are several ways to make a decent music video without much equipment or software.
If you can download one of the many free video editing programs online, you can use some public domain video footage to create a video for your music. Still pictures would also work, though they would be less exiting. Another strategy would be to create some music visualizations for it. Many computers come with visual music generating components that, if recorded, could produce a nice video focusing on your music.
After you have some visuals for your music in some form, there is still work to be done. Knowing how to promote and market your videos on YouTube is important if you want to use them to sell more music. At first, they may not appear when you search for them unless you use very specific terms, but you want to expose your music to people searching for general terms, which draw more traffic. There are a few things you can do to help this.
One helpful tip is to tag your video with the names of related popular artists. This should make it so that when those artists’ videos are viewed, the viewers may see your video as a related suggestion, and then view yours. To take this idea even further, you can make some videos about popular artists as a way of getting viewers to your channel, who will then see some of your own work.
In general, to get videos appearing higher on the YouTube search rankings, you should try to link to them as much as possible from other sites. If you have a blog, you should post the videos there to give them more link power and get them viewed more often. If you don’t have a blog, you should consider making one for this, and other music marketing purposes.
Another thing you can do is submit your videos as responses to other popular videos that are already receiving a higher viewership, but this may not be so easy. Your video will have to be related in some way in order for the owner of the popular video to accept it.
YouTube can be a great marketing tool for selling music online if you know the right techniques. If you put in the work to make some videos and market them in the right way you should have no trouble using them to sell music online, but keep in mind that no matter how well you promote your music, people have to like it in order to buy it.
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