Create a buzz and build brand identity by bypassing the defenses that people generally use when reading or viewing advertising with promotional gifts.
The only thing new about guerilla marketing is the name. It's also called buzz marketing, viral marketing, sticker marketing and stealth marketing. The main idea behind guerilla marketing is to raise awareness, create a buzz and build brand identity by bypassing the defenses that people generally use when reading or viewing advertising. Promotional items are one of the oldest forms of guerilla marketing in existence. The idea behind any type of business gifts are high on the list of effective marketing tools. But just handing out t-shirts with the name of your company on them isn't always the best way to do things. If you want to get your brand noticed, you have to mount a coordinated campaign to dress your market in your promotional items. T-shirts make a great tool in peer-to-peer marketing schemes, for example. Distribute the first wave of t-shirts to peer leaders along with information about your new product, and let them do the selling for you.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
