An online business directory is one of the very best functions of the internet. It is an online list of businesses and services available in your area. But for it to be successful you have to make sure that you can attract new business listings every day. One of the ways to do that is to create a positive online presence. Below you will find a few other ideas which you can do to be able to attract more business listings on your online directory.
Before a new business lists itself on your online directory, they have to be informed of the advantages of doing so. You can write a few articles and submit them to a few article directories throughout the internet. In your articles, explain how online directories are a good way for a business to get exposure all around the world. Also explain to them that it will improve their search rankings and create a lasting brand for your company which people will learn to know and trust.
Explain to them that online business directories will allow the company to be creative and list their companies in categories and specific sub-categories, making it possible for them to reach specific target audiences pertaining to their specific service.
By creating an e-book it will teach people how to properly promote their business. It can give suggestions on how to market your business on and offline. It doesn’t have to be charged for – after all, it would be much more welcomed if it is for free. It should also give tips on how to reach their targeted potential customers by way of online marketing.
Offer something for free on your business directory, people love free stuff. Offer free animations, website templates, keyword check tool, spyware scan, website submission tools, tag analyzer and back grounds. That will be sure to get their attention. Also have tips on how to promote their business and how they can use different types of marketing strategies.
Make sure to have an online discussion forum and blog where business owners and prospective clients alike can post their comments and read the answers on their comments. Make sure the comments are relevant to the discussion and try to prevent it from just becoming a page of advertisements. Also, connect your URL to other online classified sites.
Connect your business to an online directory that compliments your service. For instance, if your website is about animals, connect your site to directories that are about animal welfare. Create it so that other businesses can relate to your service but must not be your direct competitor. Set up your email campaign and target those companies for them to make use of your directory listing. They have to be informed of the advantages that listing on your directory will have on their business.
This process is a easy one, but it will take some time. You will have to have a set marketing strategy in place for you to be able to spread the word around and make yourself known first. If you keep at it, it will most certainly turn into a fruitful venture.
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