Simple Joint Ventures Make Small Niche Sites big bucks!

My friend has a website that has been online for 3 years, and each year he nets six figures.

His site is a niche site selling mostly collectible christmas ornaments. His site shows up number one at google, msn, yahoo, and a few smaller search engines for some specific keywords.

Yet his site gets very little traffic from the search engines. Why? Because there isn't much demand for his keywords on google or the other SE's even though he is number one.

So how does he get traffic and earn money?

Simple: He maintains his site for the few that find it with the search engines, making him a few hundred bucks a month, but the rest of his traffic comes from offline promotion.

His simple offline promotions are mailing a nice color catalog to his online customers.

His other potential customers come from a joint venture with a couple of jewelry stores. He simply obtains customer addresses from a few jewelry store owners and mails the catalog out. In return, the jewelry store owners get mentioned in his catalog and their websites are listed. No revenue is shared.

So you can see that the majority of his traffic and sales are from simple offline marketing because there aren't many people searching for his product directly from their computers. He has to place a catalog in their hands to get customers.

It's really that simple for him. Just imagine if you have a #1 listing in google for a high demand keyword. Tons of traffic to your site, and your simple job is to presell the customer and close the sale!