Social Media Optimization: The Most Lethal Brand Marketing Weapon

Social media optimization is a chance for companies big and small, to build on their brand awareness. Social media optimization is often the marketing campaign that follows after or along with SEO. Many businesses are starting to use social media optimization as part of their marketing campaigns. This helps companies understand what the consumers want, what needs improvement and what products and services they are satisfied with. Offshore SEO companies can design social media marketing campaigns for businesses to gracefully enter into this market sector and effectively build brand awareness.

Recently, Audi’s marketing team decided to use Social Media Optimization in order to connect with their consumers. Audi used Facebook, one of the most popular social networks on the Internet today, to get feedback from followers and consumers. Audi decided to ask their followers what they wanted to see in a car of the future. By posting videos, information and updates, they asked their followers to provide their input, ideas and suggestions. Audi decided to incorporate this consumer feedback at the upcoming Los Angeles Auto Show to participate in the Los Angeles Design Challenge contest they entered. Not only will this feedback give them the opportunity to hopefully crack this contest, but as one of the most celebrated car manufacturers on the planet, they have priceless information directly from the consumers to put into practice.

Audi’s not the only company that’s realized the power of social media optimization. Sony after analyzing the impact blog post reviews have on the sales of their products, decided to offer “daddy bloggers” free products to test out and write reviews. Generations today, have shown a change of household roles with more dads staying at home to care for their children while mothers go out to bring home the bread. With that said, baby care and toy product companies have been focusing on mothers who blog while Sony is interested in the fathers, with their love of electronic and digital equipment. But then Sony offering free merchandise for fathers to test out brings a valid point to mind. If you’re getting free equipment, who wouldn’t write a bad review? A dad reviewing a Sony product he got for free; will he feel obligated to only write the positive things about the product? Or will he honestly bring to the attention of his blog readers, the areas of improvement this product needs? It’s a controversial marketing campaign which definitely makes some consumers wonder if these product review blog posts can be trusted.

Ford avoided Sony’s social media controversy by offering their latest product to bloggers for only a limited period of time. In April, Ford started a social media marketing campaign by offering 100 bloggers a Fiesta Ford to drive for 6 months. This included free car insurance and gas for the limited amount of time. What did these bloggers have to do in return? The bloggers had to use social networks such as YouTube, Facebook, and Flickr to document and post their experiences of using the Fiesta Ford. After Ford studied the social media trends such as blogging, joining social networks, and uploading photos, they decided that these were the platforms they would ask bloggers to use in order to document their experiences with the Ford Fiesta.  It’s no secret that Americans like their cars big. With Ford soon to launch the Fiesta in the US, as their first global small car, it’s no wonder they wanted feedback from an unbiased point of view. Social media can deliver an honest review beautifully if you’re able to organize a well thought out social media campaign to envelope your consumers.

Other big brand names such as Target, Walmart and Pepsi have been using social media optimization as part of their marketing campaigns. It’s been predicted that approximately 82% of marketers will be using Social Media Optimization by next year, to improve their brand awareness with consumers. There is a lot to consider when it comes to planning out a social media campaign. Social media campaigns also do have the tendency to backfire. But if you take the help of offshore SEO companies they can design a social media campaign specifically for your business. A social media campaign that is designed for your business will give you the results you need. Help your business enter the social media marketing niche with their best foot forward.